B2C Sales Manager

The Business-to-Consumer (B2C) Sales Manager is responsible for leading a sales team that focuses on selling finished lubricant products or services directly to individual consumers and installed customers. The role involves developing and implementing strategies to drive sales, managing relationships with customers, and achieving GP and Volume targets. Here's a detailed job description for a B2C Sales Manager:

1. Sales Strategy and Planning:

· Develop and implement effective B2C sales strategies to achieve growth targets.

· Conduct market research to identify consumer trends, preferences, and competitive offerings.

· Create sales plans and set clear objectives for the B2C sales team.

2. Team Leadership and Management:

· Recruit, train, and manage a high-performing B2C sales team.

· Set individual and team sales targets, monitor performance through our own CRM system, and provide coaching.

· Foster a positive and collaborative team culture.

3. Customer Relationship Management:

· Build and maintain strong relationships with individual consumers.

· Oversee the implementation of customer service initiatives to enhance the overall customer experience.

· Address customer inquiries, concerns, and escalations as needed.

4. Sales Process Management:

· Ensure the B2C sales team follows a systematic and customer-centric sales process.

· Implement and optimize sales processes to enhance efficiency and effectiveness.

5. Product Knowledge and Training:

· Provide ongoing training on product knowledge and sales techniques to the sales team.

· Keep the team info

The Business-to-Consumer (B2C) Sales Manager is responsible for leading a sales team that focuses on selling finished lubricant products or services directly to individual consumers and installed customers. The role involves developing and implementing strategies to drive sales, managing relationships with customers, and achieving GP and Volume targets. Here's a detailed job description for a B2C Sales Manager:

1. Sales Strategy and Planning:

· Develop and implement effective B2C sales strategies to achieve growth targets.

· Conduct market research to identify consumer trends, preferences, and competitive offerings.

· Create sales plans and set clear objectives for the B2C sales team.

2. Team Leadership and Management:

· Recruit, train, and manage a high-performing B2C sales team.

· Set individual and team sales targets, monitor performance through our own CRM system, and provide coaching.

· Foster a positive and collaborative team culture.

3. Customer Relationship Management:

· Build and maintain strong relationships with individual consumers.

· Oversee the implementation of customer service initiatives to enhance the overall customer experience.

· Address customer inquiries, concerns, and escalations as needed.

4. Sales Process Management:

· Ensure the B2C sales team follows a systematic and customer-centric sales process.

· Implement and optimize sales processes to enhance efficiency and effectiveness.

5. Product Knowledge and Training:

· Provide ongoing training on product knowledge and sales techniques to the sales team.

· Keep the team informed about changes in products, promotions, and company policies.

6. Sales Forecasting and Reporting:

· Analyze sales data and trends to create accurate sales forecasts.

· Prepare regular sales reports for management, highlighting key performance metrics.

· Identify areas for improvement and implement corrective actions.

7. Collaboration with Marketing:

· Work closely with the marketing team to align B2C sales strategies with marketing initiatives.

· Provide insights into consumer behavior and preferences to inform marketing campaigns.

8. Budget Management:

· Develop and manage the B2C sales budget, ensuring optimal allocation of resources.

· Monitor and control expenses to maintain cost-effectiveness.

· Implement and leverage sales tools, CRM systems, and technology to enhance B2C sales effectiveness.

· Stay informed about advancements in sales technology and recommend improvements.

10. Market Expansion:

· Explore opportunities for market expansion and customer acquisition.

· Identify new channels and partnerships to reach a broader consumer audience.

Qualifications:

1. Bachelor's degree in Business, Sales, Marketing, or a related field. MBA or relevant certifications may be a plus.

2. Proven experience in B2C sales, with a track record of meeting or exceeding targets.

3. Strong leadership, communication, and interpersonal skills.

4. Excellent understanding of consumer behavior and market dynamics in the lubricants industry.

Our Offer

Objective: Present the main benefits and incentives for this role.

Guidelines: Highlight fair salary, bonuses, and other financial incentives if applicable. Mention also non-monetary benefits like health insurance, retirement plans, and flexible working hours. Emphasize any unique company perks or cultural aspects:

Competitive and fair salary

Retirement savings plan

Flexible working hours and remote work options

Brenntag provides equal employment opportunities to qualified applicants and employees of all backgrounds and identities to create a workplace where difference is valued because it forms a resilient and more innovative organization. We do not discriminate on the basis of age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds.

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Brenntag is the leading global distributor of chemicals and ingredients, committed to connecting customers and suppliers within networks. We add value for our customers and partners every step of the way: through our product knowledge, innovation, and sustainable solutions, combined with our passion for service excellence and commitment to safety.

Headquartered in Essen, Germany, and with more than 17,500 experts at about 600 locations in 72 countries, our two global divisions, Brenntag Essentials and Brenntag Specialties, offer a full range of industrial and specialty chemicals and ingredients. Therefore, our clients and partners can count on us for global reach combined with local agility and execution.

As an employer, we embrace diversity and foster a sense of community and collaboration in an environment where employees are encouraged to share ideas and work together. We engage our employees in the company’s mission for collective success, by building long-term stability and safety through trust and clarity across the organization. We believe in empowering our employees to reach their full potential and shape the future.