Marketing Operations Manager - SaaS/ B2B (f/m/d)

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Marketing Operations Manager - SaaS/ B2B (f/m/d), Hamburg

Client: Plancraft GmbH

Location: Hamburg, Germany

Job Category: Other

EU work permit required: Yes

Job Reference: 52b64c9602c2

Job Views: 1

Posted: 03.05.2025

Expiry Date: 17.06.2025

About Plancraft

At Plancraft, we are passionate about revolutionizing the craft & construction industry with straightforward SaaS solutions. Our vision is to become Europe's leading contractor operating system, backed by top investors. We value being #stoked, achieving #together, and staying #humble.

Role Overview

The Marketing Operations Manager will develop scalable, data-driven marketing systems to improve lead quality, enable performance campaigns, and support international growth through automation, attribution, and analytics. This role offers the opportunity to shape the operational marketing engine of one of Europe’s fastest-growing SaaS companies.

Key Responsibilities

• Manage and optimize marketing tech stack (HubSpot, GA, Meta, LinkedIn Ads, etc.)
• Develop attribution models supporting budget optimization
• Enhance lead scoring, segmentation, and qualification workflows
• Create and maintain marketing KPI dashboards
• Prepare infrastructure for international market expansion

Key Objectives & Success Metrics

• Implement accurate attribution models used in campaign planning
• Increase MQL to SQL conversion rates
• Achieve high dashboard adoption and satisfaction (>90%)
• Reduce manual workflows via automation

First 90 Days Expectations

• Complete a tech stack audit with recommendations
• Launch initial attribution setup
• Implement KPI reporting dashboards
• Optimize marketing automation workflows

Qualifications

Must-Have Skills:

• Minimum 3 years in marketing operations, preferably in a startup environment
• Strong knowledge of marketing automation, attribution, CRM systems (e.g., HubSpot)
• Experience building dashboards (Looker Studio, Tableau, GA)
• Familiarity with paid media platforms (Google Ads, Meta, LinkedIn)
• Analytical mindset with performance marketing experience
• Excellent communication and collaboration skills
• Willingness to work in Hamburg #LI-Hybrid

Nice-to-Have:

• Experience in B2B SaaS, PLG, or inbound marketing
• Knowledge of European crafts/trades markets
• Experience with multi-language/multi-region marketing systems

Why Join Us?

• Be part of a passionate, innovative team
• Influence company direction in a flat hierarchy
• Experience startup agility and growth opportunities
• Benefit from modern technology and a vibrant Hamburg location
• Enjoy 30 vacation days, team events, and relocation support

About Us

We embody our values: #stoked, #together, and #humble. Learn more through our latest reels and reach out to [emailprotected] with questions.