Senior Product Manager Marketing (m/f/d)

Online marketplaces have never been this awesome.

Metro Markets is an e-commerce marketplace from Metro, designed to help businesses support their daily operational needs. Hotels, restaurants, offices, and private customers utilize our platform to acquire essential products—from professional kitchen equipment and cutlery to snacks, tissues, and disposables. Operating in both B2B and B2C segments, we offer over 1.5 million products, sourced from Metro and various trusted sellers across six countries.
A core component of our acquisition strategy revolves around performance marketing. We manage multiple marketing channels through a sophisticated custom-built technological solution, supporting over 700 accounts across different platforms.
We aim to further empower our marketing teams through advanced technological capabilities and seek a dedicated Senior Product Manager to deeply integrate with our marketing teams, identify key improvement areas, and deliver impactful solutions. You'll collaborate closely with a specialized tech team and open-minded marketing stakeholders. This role demands strategic thinking and product-focused leadership, distinct from purely technical or delivery management.

What You Will Do:

• Lead the ongoing evolution of our Feed Management System (FMS) and Ads Management System to support greater experimentation and optimize CAC/LTV.
• Deeply understand and analyze performance marketing operations, identifying opportunities for automation and technology-supported enhancements, leveraging the latest AI capabilities.
• Oversee and actively participate in data analytics related to performance marketing. Collaborate closely with analysts to propose innovative uses of data to optimize ROI.
• Support and potentially expand responsibility within our retail media initiatives, aligning marketing technology to drive internal monetization channels.
• Collaborate with cross-functional teams (analytics, engineering, marketing) to orchestrate seamless implementation of new solutions and improvements.
• Ensure marketing and analytical solutions remain compliant with legal, technical, and platform-specific requirements (e.g., Google Ads).

Your Goals:
First 3 Months:

• Conduct a comprehensive assessment of the current technical setup, team workflows, and marketing processes.
• Identify immediate optimization opportunities and develop a clear action roadmap.
• Build strong relationships with key stakeholders in marketing, analytics, and tech teams.

6 Months:

• Implement your first major improvements, demonstrating measurable impact on marketing efficiency and performance metrics.
• Develop and launch initial experiments that optimize the CAC/LTV ratio.
• Establish robust reporting and analytics frameworks supporting data-driven decision-making.

12 Months:

• Together with marketing team create, support and initiate transition towards LTV-based performance strategy.
• Successfully manage and expand retail media projects, contributing to increased revenue through effective monetization strategies.
• Drive a culture of experimentation and continuous improvement, demonstrated by consistent growth in marketing efficiency and positive ROI.

You've got

• Significant experience in Product Management, especially within performance marketing and e-commerce domains.
• Strong understanding of marketing automation, analytics implementation (including Tag Manager and server-side integrations), and data-driven optimization.
• Proven ability to collaborate cross-functionally, aligning technical solutions with business objectives.
• Experience managing products in dynamic, fast-paced environments, with a focus on scalability and performance optimization.

• Significant experience in Product Management, especially within performance marketing and e-commerce domains.
• Strong understanding of marketing automation, analytics implementation (including Tag Manager and server-side integrations), and data-driven optimization.
• Proven ability to collaborate cross-functionally, aligning technical solutions with business objectives.
• Experience managing products in dynamic, fast-paced environments, with a focus on scalability and performance optimization.

We strongly prefer candidates with deep expertise in marketing technology and a proven track record in performance marketing domains.

We've got

• Innovative product and exciting career opportunities in an agile environment with a start-up mentality
• A diverse and vibrant international environment of 70+ different nationalities
• Flexible working hours and hybrid working with also flexible home office policy
• 30 days of vacation per year
• Full support from METRO Group – our mother company
• Metro Card for shopping at discounted rates & company discounts with renowned brands
• JobRad and JobTicket programs for commuting
• Health and wellbeing support
• Language courses subsidy for professional growth

We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best – delight others.