Junior Digital Activation Manager Marketing Herzogenaurach, Germany

SPEED & SPIRIT are core values that define our candidates at PUMA, inspiring us to BE DRIVEN in performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to showcase individual talent and experience. Applying for a job at PUMA is simple: click APPLY ONLINE and follow the steps to upload your application.

Your Talent

• Relevant education and/or experience in Brand marketing, Digital Marketing, and e-Commerce.
• 1-2 years of experience in a similar role or related field.
• Experience with CMS tools like SFCC and/or Sanity is a plus.
• Understanding of Digital and E-Commerce ecosystems, go-to-market strategies, and brand and commercial objectives.
• Project management skills, including managing small programs with cross-functional teams, are advantageous.
• Strong self-organization and self-management skills.
• An analytical mindset capable of making data-driven decisions.
• Excellent networking, relationship-building, and communication skills.
• Ability to work in a fast-paced environment with high levels of self-organization.
• Attention to detail, problem-solving skills, and ability to map blueprints.
• Fluency in English; additional languages are a plus.

Your Mission

The role involves coordinating and executing European Digital Brand Activation campaigns across lifestyle and performance categories, focusing primarily on e-commerce and integrating with 360 marketing plans, including partnerships with e-whls.

• Be a proactive DOER, committed to quality and detail in execution, as part of PUMA's digital revolution, FASTER DIGITAL.
• Plan, align, manage, and execute brand campaigns with EU Digital Marketing and Category teams.
• Support the setup and execution of brand campaigns and product launches across eCommerce platforms and PUMA App, aligning with eCommerce content strategies.
• Assist in planning and managing creative content to support product launches and brand initiatives.
• Coordinate digital content plans, identify gaps, and ensure timely content delivery in appropriate languages for an optimal consumer experience.
• Collaborate with marketing, creative, trading, buying, and planning teams to leverage brand and commercial opportunities.
• Localize content and activities for key European markets to maintain relevance.
• Analyze campaign and content performance, sharing insights and actions for continuous improvement.
• Manage external content providers, agencies, and partners to ensure efficient service delivery.
• Support eCommerce projects aimed at enhancing user experience and commerciality, focusing on LAST CLICK attribution.
• Project manage category-specific .com plans with cross-functional teams, either independently or with leads' assistance.

PUMA is committed to equal opportunity employment, welcoming applicants regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. We uphold principles of equality and do not tolerate harassment or discrimination.

With over 21,000 employees across 51 countries, PUMA owns brands including PUMA, Cobra Golf, and stichd, headquartered in Herzogenaurach, Germany.

Our headquarters, located in Herzogenaurach or Herzo, in southern Germany near Nuremberg, is home to more than 1,000 colleagues dedicated to advancing sport and fashion. You might even cross paths with Usain Bolt or Antoine Griezmann!

Our Marketing team is dynamic, passionate, and engaging, working daily to connect with consumers and craft compelling stories that resonate globally. Join us and be part of something exciting!