Digital Marketing Manager

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This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft, making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

We create an environment with opportunities for our people to succeed, backed by a culture and support system that enable them to truly own their careers. We are motivated individuals tackling unique technical challenges at scale, solving them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Digital Marketing Manager

Adyen is looking for a data-driven, proactive, and collaborative digital marketing manager. This role will work from our Berlin office and report directly to the Head of Marketing DACH.

The digital marketing role focuses on driving impact for Adyen’s acquisition efforts of new customers through digital marketing channels. You’ll be responsible for planning, setting up, and optimizing targeted digital marketing campaigns across owned, earned, and paid channels.

You are our ideal candidate if you have experience with B2B digital marketing, are a strong communicator, and fluent in working with revenue-based goals. You have a hands-on mentality, with the ability to develop, implement, track, and optimize new marketing initiatives. This role involves collaboration across local and global marketing teams to maximize Adyen’s impact through digital channels.

What You’ll Do

1. Develop and implement digital initiatives for all paid channels to maximize lead generation in the DACH market, and support the CEE region in exploring new opportunities.
2. Work closely with local commercial and global acquisition teams to generate sales opportunities from digital channels.
3. Use analytic tools to assess campaign effectiveness and optimize campaigns daily.
4. Handle local media buying through direct deals and/or agencies.
5. Manage digital agency relationships, including campaign briefings, media plans, communication, optimization, budget management, and evaluations.

Who You Are

1. Minimum of 3 years of experience in digital marketing and customer acquisition; B2B tech experience is a plus.
2. Strong background in SEA (e.g., Google, Bing) and other paid channels (e.g., Social). Knowledge of SEO and programmatic advertising (e.g., DV360) is a plus.
3. A results-driven marketing professional with a proven ability to create, execute, and optimize successful campaigns, improving marketing ROI.
4. High proficiency in German and English.
5. Tool knowledge (e.g., Google Analytics, Salesforce, Marketo, Looker) is a plus.
6. Ability to travel internationally 20%+.

Our Diversity, Equity, and Inclusion commitments

Our diverse perspectives help us maintain momentum. We welcome everyone to be their true selves at Adyen, regardless of background or where you’re from. We encourage applicants who meet 100% of the qualifications to still apply, as we value diverse experiences and perspectives.

What’s next?

We aim to provide a smooth candidate experience, with responses within 5 business days. The interview process typically takes about 4 weeks. We value in-person collaboration and this role is based in Berlin; remote-only options are not available.

Additional Information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Information Technology