(Senior) CRM Marketing Manager (m/f/d)

Strategic Channel & Campaign Development: You will shape the further development of our CRM and messenger marketing, as well as the planning and implementation of automated lifecycle campaigns across email, messenger, and other channels – in both B2B and B2C contexts.

Personalized Communication & Segmentation: You will develop target group-specific, multi-stage campaigns for reactivation, product communication, and customer retention – with a strong focus on relevance and personalization.

Content & Conversion: In close collaboration with the content team, you will create compelling content and develop high-performing subject lines and campaign elements through A/B testing.

CRM Management & Automation: You will be responsible for the maintenance and strategic use of our CRM system with the goal of a 360° customer view and consistent communication across all channels.

Enablement & Knowledge Transfer: You will train colleagues in the use of the CRM system, support their onboarding, and secure knowledge through documentation and cross-location collaboration.

Data & Insights: You will analyze CRM KPIs, derive optimization potentials, and bring new impulses from current market trends, tools, and best practices into the team.

What You Bring:

A completed degree in Marketing, Communications, Media Studies, Business Administration, Business Informatics, or a similar field of study.

At least 3–5 years of experience in digital marketing – ideally with a focus on CRM, messenger, or social channels, as well as solid knowledge in B2B and B2C marketing strategies, data-driven campaign management, and project management.

Experience working with modern CRM and marketing automation tools (e.g., Dynamics 365 Marketing, Hubspot, Braze, Marketo, Optimizely, SendGrid, or similar).

Strong communication skills in both German and English.

Creativity, conceptual thinking, and teamwork – you bring fresh ideas, understand target groups, and enjoy working cross-functionally.

Thrive at Riverty with great benefits:

• Immerse yourself in a welcoming, trust-filled atmosphere as part of our agile teams and explore the fantastic opportunities within the Bertelsmann Group
• Put your health first by engaging in a variety of supported sports and leisure activities – it's important to us!
• Empower your growth and professional development with Riverty’s training sessions and customized development plans. Together, we'll learn, evolve, and achieve success
• Know that you're appreciated with plenty of employee benefits & discounts just for you
• Experience the best of both worlds with our flexible working arrangements, which let you mix on-site teamwork and remote work to create the perfect professional experience that suits your life

Please note, benefits could be different depending on location or agreement details, and they may alter over time. We'd be delighted to explore these benefits in greater depth during an interview.

About us
We are Riverty. And we believe everyone should be in control of their financials. We ask you to join in. Because together with you, we build the most human-centric fintech. We build on experience of more than 50 years. More than 5,000 people in 13 countries drive our company and contribution to society. And we have their backs. We make sure they feel supported and included: Across teams, across physical and invisible borders and across the globe.

Our world is growing. And we’re here. Together, we’re finding smarter, simpler, seamlessly connected ways to manage money. By leveraging data and financial technology, our holistic solutions provide flexible payments, smarter accounting, and fair debt collection, all aimed at fostering everyone's financial growth.

And. Everything we do, starts with you. Join us and let‘s build a more sustainable financial future, together.

More information on riverty.com/careers . Are you already convinced? Then we look forward to receiving your online application – with just a few clicks.
We look forward to applications from candidates who contribute to the diversity of our company. We relate diversity in particular to the dimensions of cultural or social origin, religion, age, disability, gender and sexual identity.

Company: Riverty Group GmbH
Country: Germany
State/Region: Berlin
City: Berlin
Postal Code: 10623
Job ID: 279250

About the company

Bertelsmann is a media, services and education company that operates in about 50 countries around the world. It includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the music company BMG, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds.

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