Corporate Marketing & Communication Manager, Central and Eastern Europe - Full time/Part time

Job Description Summary

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

We are offering more flexibility! This position can be either full-time or part-time based on need and individual agreement.

We are seeking an experienced Corporate Marketing & Communication Manager Central & Eastern Europe who will lead and implement the coordinated execution of our Corporate Marketing Strategy and initiatives both internally and externally, primarily in Germany, Switzerland, Austria, and Poland.

To be successful, you will work closely with internal teams such as Corporate and BU Marketing, Medical Affairs, Public Policy, Market Access, and Sales. Externally, you will expand and engage our KOL network and bring to life our Partnering strategy with GPOs and Strategic accounts. You will also co-design and implement Omnichannel Campaigns.

The position reports to the Head of Strategic Marketing & Capabilities, C&EE.

Areas Of Responsibility

• Lead our Corporate Marketing Strategy, including Corporate Brand, BD Signature Programs, and ESG communications in select geographies (Germany, Austria, Switzerland, Poland, Israel, and some Eastern European countries).
• Develop communication plans for BD in select Central and Eastern European markets, aligned with brand strategy and country priorities.
• Partner with Medical Affairs on the commercialization of our BD Learning Academy.
• Participate in co-creating BD EMEA Corporate campaigns and initiatives, collaborating with European Marketing at Headquarters and other Hubs. Lead localization and launch across C&EE, ensuring alignment and proper utilization of collateral and materials.
• Develop and launch local C&EE awareness and lead generation omnichannel campaigns (priorities: Germany, S, A, Poland). Monitor and analyze their effectiveness in collaboration with the BDX Digital Marketing Lead.
• Lead local advertising campaigns, ensuring brand consistency across all customer-facing materials and channels (print/online).
• Manage external agencies and suppliers to deliver projects effectively and within budget.
• Build or customize assets with Graphic Designers for internal and external use.
• Coordinate translation requirements, ensuring accuracy and timeliness.
• Design and implement local initiatives such as Media Training, PR Outreach, conference presence, and speaking engagements.
• Lead and manage external BDx conferences, events, and KOL relations, ensuring compliance and recording impact.

Your Profile

Successful candidates will have prior marketing experience, ideally in medical marketing, with a good understanding of medical, clinical, and ESG realities, and experience working closely with Sales teams. Experience across various product portfolios or therapy areas is preferred. You should be confident in managing complex projects within a matrix organization, with strong communication and leadership skills.

• Experience in a similar role, preferably in the medical device industry.
• At least 8+ years in Corporate Marketing, ideally in healthcare.
• Experience managing omnichannel campaigns for a corporate brand or product.
• Experience working with Opinion Leaders.
• Deep understanding of ESG.
• Ability to manage multiple projects under tight deadlines.
• Bachelor’s degree or equivalent in Marketing, Communications, or related field.
• Selling experience and media experience are pluses.
• Experience in a matrix organization is a plus.
• Excellent interpersonal, communication, and influencing skills.
• Scientific or medical knowledge related to healthcare delivery.
• Proficiency in German and English; knowledge of Polish is a plus.
• Willingness to travel.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on any protected basis.

To learn more about BD visit: https://bd.com/careers