Marketing Manager China (f/m/d)

About us

Since 2025, we have had a strong partner in Bayer AG and have merged with gloryfeel to form a powerful unit. Under our gloryfeel, Nature Love, Natural Elements and Feel Natural brands, we offer high-quality nutritional supplements that are as individual as every lifestyle. Highest quality is a matter of course for us - our products not only meet all legal standards, but are also regularly tested by independent laboratories.
Our mission? To positively influence the lifestyles of millions of people with natural products and to make the science of nutrition accessible.

Why us?

We are growing dynamically and full of energy. Our corporate culture is based on appreciation, team spirit, transparent communication and the conviction that great performance goes hand in hand with fun. Together we want to achieve great things and revolutionize the world of nutritional supplements.
We are not just looking for employees, we are looking for co-creators. People who are ready to drive our common goal forward with passion, inventiveness and team spirit. And who know that success is not a product of chance, but the result of hard work, coupled with a good dose of lightness and joy.

And now specifically. For us, it's all about:

Marketing Manager China(f/m/d)
Employment: Full-time 40 hours, unlimited, flexible working hours
Direct supervisor: Group Director APAC
Team: APAC
Location: in our office in Hamburg or Düsseldorf, remote

Your mission

• Act as the brand owner for Gloryfeel across all major e-commerce platforms in China (Tmall, JD.com, Pinduoduo, Douyin, Xiaohongshu, etc.).
• Review and analyze platform operation data provided by TP partners using tools such as Business Advisor (生意参谋), Douyin Business Center, etc.
• Develop and refine marketing strategies, traffic acquisition plans, and promotional directions based on platform data and market insights.
• Supervise and collaborate closely with TP teams to ensure the effective execution of campaigns and optimization of shop performance (including traffic, conversion rate, ROI, and repurchase rate).
• Audit and approve TP proposals related to marketing activities, promotion budgets, and paid media plans to ensure alignment with brand goals.
• Monitor and optimize platform advertising performance (e.g., CPC and CPM campaigns across all e-commerce platforms).
• Coordinate live-streaming projects (达人直播) and influencer marketing initiatives with TP partners.
• Conduct regular market and competitor analyses, providing actionable insights and strategic recommendations.
• Assist in the development and management of the annual e-commerce sales budget and marketing expense planning.

Your profile

• Bachelor's degree or above in Marketing, E-commerce, Data Analytics, Business Administration, or related fields.
• Minimum of 3 years of experience in e-commerce operations or marketing management, preferably with a platform background (e.g., Tmall, Douyin, Xiaohongshu) or experience managing international brands or TPs.
• Strong expertise in data analysis and the ability to interpret e-commerce platform metrics to drive business decisions.
• In-depth knowledge of traffic acquisition strategies and digital marketing tools on Chinese e-commerce platforms.
• Proven experience in managing TP teams and ensuring high-quality project deliverables.
• Excellent project management, communication, and cross-functional collaboration skills.
• Self-motivated, detail-oriented, highly organized, and results-driven.
• Native Chinese speaker; proficiency in German and/or English is a plus but not mandatory.

What we offer

• You will be an important part of our diverse and open-minded team that supports and improves each other
• 30 paid vacation days - which you can take whenever it suits you in consultation with your supervisor. In addition, there are more fixed company-wide public holidays
• We know that people have different lifestyles, which is why we have flexible working hours without fixed core hours. You can organize your working day in a way that best suits you, your family and your needs (taking into account regular meetings)
• We offer up to 100% mobile working. This means you can choose your workplace independently according to your wishes
• Workation: You have the opportunity to work from the European Union for a certain time
• Work with the best equipment (MacIOS or Windows) - plus extensive equipment for mobile working
• We love to see our employees grow individually: Further training courses, conferences or books - we'll support you!
• A modern office in the heart of Düsseldorf & Hamburg with excellent public transport connections and good infrastructure right next door (parking available). A fully equipped kitchen and a massage chair and your own gym in Düsseldorf - all free of charge for you
• And many other additional benefits (corporate benefits, Urban Sports, company pension scheme, etc.)
• Free choice of clothes: With us

Your application

Do you want to be part of this journey and our dream team? Then let's achieve great things together - we look forward to meeting you!
If we have piqued your interest and you would now like to convince us that we are the right place for you, please send us an application that suits you. We are then looking forward to getting to know you via video call or in our office.