Senior Marketing Manager (DACH), Global banks and intermediates, Asset Management, Frankfurt/Zurich

Responsibilities

• Work closely with the heads of sales and business business leaders to develop value propositions and client marketing strategy for the region.Â
• Develop and implement strategic marketing plan to support the business goalsÂ
• Lead a team of marketing specialists to help deliver marketing strategyÂ
• Work closely with sales teams to coordinate roadshows and events across the region.Â
• Develop campaigns across digital, email, social media and websites.
• Partner with external media agencies in the region to develop advertisement and media campaigns
• Help develop sponsorship and advertising opportunities
• Translate content into German where required.Â
• Use KPI'??s and data to record and measure success of marketing campaigns and initiatives

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RequirementsÂ

• Undergraduate degree (min 2.1)
• 10+ years intermediary meeting marketing experience, ideally in the DACH region.Â
• Business fluent in German and English
• Proven experience with multi-channel marketing in asset management
• Strong understanding of asset management distribution environment.
• Strong understanding of investment products