Ad Operations Manager

Company Description

OVERVIEWPublicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing about 100,000 professionals. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD Our clients compete in the platform world, a horizontal marketplace between creators and consumers, speakers and listeners, buyers and sellers. To thrive, companies must innovate their products and business models. Four imperatives—(1) Real Identity, (2) Dynamic, Diverse, and Disruptive Creativity, (3) Smart Media, and (4) Direct Relationships—are essential for modern brands to succeed. Through our suite of agencies, we invest in capabilities across these imperatives, enabling us to build bespoke models and lead expertise across industries. Our 'Power of One' approach, powered by Marcel, our AI platform, provides instant access to resources and knowledge globally.

Job Description

The Ad Operations Manager, TAAG, oversees the execution and troubleshooting of digital media campaigns across multiple platforms. This role requires strong technical expertise in adserving, trafficking, and campaign execution, collaborating across media, creative, and technology teams to ensure seamless activation. The manager also leads global ad operations teams, standardizes best practices, and manages technology partnerships.

Responsibilities

1. Campaign Management

• Collaborate with Investment teams to create and execute digital media campaigns within ad-serving platforms (display, video, mobile)
• Traffic creative assets
• Configure campaigns
• Implement tracking pixels
• Conduct audits and QA for campaign accuracy
• Serve as escalation point for ad tech queries globally

• Stay updated on emerging digital media technologies
• Oversee deployment of digital solutions (ad servers, VVF, TMS, data tools)
• Ensure effective use of tools through training and best practices

• Manage global ad operations teams for service quality and timely delivery
• Refine processes, training, and operational standards
• Onboard and train new hires, manage offboarding
• Conduct weekly meetings with market leads
• Monitor team performance, coach, and support development

Qualifications

• 3-5+ years in Ad Operations, Media Tech, or related fields
• Proficiency in ad servers (Campaign Manager 360, Flashtalking/Innovid, Ad Form) and marketing tech solutions (DMPs, DSPs, verification platforms)
• Strong analytical, problem-solving, and communication skills
• Proficiency in Microsoft Excel and PowerPoint
• Understanding of online advertising terminology (CPM, TMS, DCO)
• Experience with HTML5, CSS, JavaScript for troubleshooting
• Experience with conversion tagging and Tag Management Systems (GTM, Tealium)
• Familiarity with Ad Verification tools (IAS, Double Verify) is a plus

Work Environment & Culture

A collaborative, fast-paced environment emphasizing innovation, professional development, diversity, and continuous learning in digital media.

Additional Information

Publicis Groupe operates a hybrid work model, with employees in the office three days a week. We support all candidates and are committed to a fair assessment process. If you have circumstances that may affect your assessment, please inform your Talent Acquisition Partner. Disclosing this information will not impact your application.

Check out the Publicis Career Page for our Inclusive Benefits and Employee Action Groups.

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