Marketing Lead

Marketing Lead (Remote or Hybrid)

Our client, a Series A startup at the forefront of AI and robotics in logistics, is seeking a dynamic Marketing Lead to spearhead their marketing efforts in the DACH region. This is an exciting opportunity for a strategic and hands-on marketer to build and scale a high-impact marketing function and team in a rapidly growing tech environment.

About the Role:

As the Marketing Lead, you will play a pivotal role in shaping their market presence and driving demand generation. You will be responsible for executing strategic marketing initiatives, including events, account-based marketing (ABM), content creation, online marketing, and public relations. With a strong emphasis on B2B enterprise marketing, you will help position them as the go-to AI and robotics solution provider for logistics companies.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy to drive brand awareness and lead generation in the logistics industry.

• Implement demand generation initiatives, leveraging ABM, events, PR, and digital marketing to support sales efforts.

• Establish and scale the marketing function, contributing both strategically and as an individual contributor in the early stages.

• Manage content creation and online marketing to effectively communicate our client's value proposition.

• Work closely with sales and product teams to align marketing strategies with business objectives.

• Oversee marketing operations, analytics, and performance measurement, ensuring data-driven decision-making.

• As the team grows, hire, mentor, and lead a small marketing team.

Ideal Candidate Profile:

• Fluent in German (mandatory) with excellent communication skills.

• Tech-savvy background (if you already have experience in AI and/or robotics that's a huge bonus!)

• Experience in B2B enterprise marketing, with a proven track record of driving sales through strategic marketing initiatives.

• Hands-on experience in lead generation, ABM, PR, and event marketing.

• Prior experience in a startup environment (preferably Series B/C or later)

• Ability to balance strategic vision with execution, working both independently and collaboratively.

• Comfortable operating in a fast-paced, high-growth environment with limited structure.

What’s in It for You?

• The opportunity to lead and shape the marketing function in an innovative AI-driven robotics startup.

• A high-impact role with direct influence on business growth and market positioning.

• A dynamic, startup culture with the opportunity to work with cutting-edge AI and robotics technologies.

• Flexibility in work environment (remote or hybrid options available).

• Strong understanding of thelogistics industry, with a preference for AI and robotics applications in this space.

If you are a strategic yet hands-on marketing leader with a passion for AI, robotics, and logistics, we’d love to hear from you. Apply now to be part of an exciting growth journey!