Senior Digital Strategist all genders - Retail CPG Vertical

WongDoody: Creative Technology Agency

WongDoody is a creative technology agency with 30 years of experience, 2000 designers and innovators, and 20 design studios around the world. We have won over 500 creative awards and have been finalists twice for Innovation Agency of the Year. We create intelligent marketing and experiences that help unlock what's next for people and brands. We believe in a Friend Called Future, always embracing what's new and next with open arms.

Retail & CPG Vertical

Our team specializes in FMCG and retail. Working with strong, unique brands like OTTO, bonprix, Rolf Benz, and Avène, we develop new brand strategies, customer-centric campaigns, and digital products. We find new ways to combine creation, data, and media.

Role Overview

We are seeking a Senior Digital Strategist to join our team, working on innovative and creative marketing activities for B2C and B2B clients across the DACH region. This role requires a strategic and creative thinker who is digitally and socially obsessed, deeply interested in technology, and skilled at recognizing insights and translating them into actionable strategies for clients and creative teams. If you are passionate about leveraging AI and experimenting with the latest digital trends, this role is perfect for you.

Our Local Benefits

• Flexible working hours
• Work where it works for you (Germany): at home, in the office, or any mix you like
• Work for strong brands and clients we believe in
• 30 days vacation per year
• Urban Sports Club membership
• A great team environment
• Access to cutting-edge marketing tools and technologies

What You Can Expect

1. Develop sophisticated strategic concepts and cross-channel communication experiences.
2. Create data-driven analyses and research (market, competitors, target groups) for a strong strategic foundation.
3. Develop insights and data-driven creative briefs with clearly defined goals and client strategy documents.
4. Identify innovative business areas, trends, and technologies, and assess implications for clients.
5. Lead strategic content on client projects, regularly present to and consult with clients.
6. Design and facilitate strategy and creative workshops within the team and with clients.
7. Ensure high-quality creative work while adhering to timing and budget constraints.
8. Collaborate with creation and performance teams to enhance digital marketing content.
9. Test and evaluate new marketing channels and advertising formats.
10. Stay updated with digital marketing trends, evaluate new technologies, and integrate them into strategies.
11. Experiment with AI tools and technologies to drive innovative marketing solutions.
12. Manage relationships with external partners and vendors to support integrated programs.
13. Guide junior team members.

What We Would Love to See

• At least 5 years of professional experience in strategic planning within a creative agency.
• Expertise in B2C marketing, FMCG, and retail communication; e-commerce and CRM experience are a plus.
• Data-driven and user-centric mindset and working style.
• Passion for conceptual ideas and developing digital ecosystems.
• Proven track record of creating effective brand and communication strategies that deliver business outcomes.
• Digital-first strategic thinking and understanding of challenges and opportunities faced by consumer brands and retailers.
• Experience with AI tools and technologies in marketing.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Positive, proactive attitude, sense of humor, collaborative spirit, and strong interpersonal skills.
• Proficiency in both German and English is required.

Additional Information

We care about your personality and professional skills. We don't care about gender, age, nationality, or appearance, and we are open to working with everyone.

Note

This job ad is by WongDoody GmbH, based in Germany. Other job ads by WongDoody or its sister companies may be published worldwide. Each entity is responsible for its own job postings. For information on data processing, please see our privacy policy. For questions about the application process, contact our People & Culture Team directly.