Campaign & Event Manager (m/f/d)

Your mission

• Event management: You organise our webinars, online and offline events - from the initial concept to evaluation. You will rely on smart processes, coordinate internal and external participants and ensure that everything runs smoothly. You take care of content and technical preparation (Salesforce, WordPress, GoToWebinar) and develop new event formats - also using AI-based analysis and automation.
• Campaign management: You plan and coordinate cross-channel marketing campaigns in close coordination with Content, Sales and Customer Success. You will use AI-supported tools for target group segmentation, personalisation and success measurement. You develop creative approaches for product launches, upsell campaigns and lead campaigns - and implement these in a data-based and scalable manner.
• Mailings: You are responsible for the entire mailing process - from planning and sending to automated follow-up. By using tools such as Salesforce/Pardot and AI, you create targeted mailings, analyse their performance and continuously optimise texts, timing and targeting. This also includes mailing list management and A/B testing.
• Reporting & performance: You analyse the success of your campaigns and events, create reports and develop specific optimisation measures based on data. Together with Revenue Operations, you will also use AI-based analysis tools to identify patterns and trends and target your marketing even more effectively.
• Landing pages & forms: Together with our Digital Marketing Manager, you will create and optimise landing pages and forms (e.g. for whitepapers or event registrations) in WordPress - with the aim of continuously improving user experience, conversion and personalisation using smart tools.

Your profile

• You have at least 2 years of experience in campaign and event management, ideally in a B2B and/or SaaS environment
• You are familiar with using Salesforce, marketing automation tools such as Pardot, WordPress and webinar tools
• You are experienced or interested in using AI-supported marketing tools (e.g. for copywriting, automation, analysis or personalisation)
• You are creative and have a good sense of timing, target groups and content
• You think analytically, are open to new technologies and have a drive for continuous improvement
• You work independently, in a structured manner and enjoy teamwork
• You have a very good knowledge of German and English

Why us?

• An ambitious and friendly team that prefers to work with agile methods - as evidenced by our Kununu score of 4.6
• Flexible & hybrid working time models
• 60 days per year workation in the EU & 2 days social leave
• Regular company events
• Daycare allowance & company pension scheme
• Corporate benefits
• Discounted membership of EGYM Wellpass & sports offers
• Diverse development opportunities

Position to be filled from

You want to be part of our success story?

Are you a team player looking for an opportunity to grow in an international and agile environment? Then join our team! Apply now and tell our Recruiting Manager Anna why you are the right person for this position. We look forward to receiving your application with your CV, earliest possible starting date and salary expectations. Please send your application documents in German or English.

Fancy a comprehensive look behind the scenes at casavi? Follow us on Instagram @casavipeople and find out what team life at casavi is like.