FGX Trade Marketing Manager - Germany (f / m / d)

Job Description for Trade Marketing Manager at FGX International

About Us:

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. Our products are available in over 150 countries, including high-quality vision care products under brands like Essilor (Varilux, Crizal, Eyezen, Stellest, Transitions), iconic consumer brands such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear, and Costa, as well as retail networks like Sunglass Hut, LensCrafters, Salmoiraghi & Viganò, and the GrandVision network, complemented by leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees committed to transforming the eyewear and eye care industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you eager to pioneer new frontiers, foster inclusivity, embrace agility, ignite passion, and make a positive impact? Join us in redefining possibilities.

About FGX International:

FGX International, part of EssilorLuxottica, is a leading global designer and marketer of non-prescription reading glasses and sunglasses. Our innovative products help protect and enhance one of our most vital sensory organs—our eyes.

We own brands like Foster Grant, Gargoyles, and Readers.com, and hold licensing agreements for brands such as Ironman, Steve Madden, Panama Jack, Disney, and Rawlings.

Your Role:

We are seeking a Trade Marketing Manager to join our FGX team. You will develop strategic relationships with retailers and channels to drive category growth and market share. Your responsibilities include providing channel insights and cross-functional collaboration to inform innovation and marketing strategies.

Location options include Kiel, Munich, Braunschweig, or Bamberg.

Main Responsibilities:

• Activate shopper insights (consumer segments, channel roles, purchase behavior) by retailer/channel.
• Create insights-driven shopper experiences with an omni-channel focus.
• Develop and manage go-to-market strategies to meet sales targets.
• Manage assortment and SKU rationalization in collaboration with Product Development.
• Implement global marketing and product strategies within channels/retailers.
• Develop pricing strategies from the consumer perspective to boost demand and margins.
• Guide creative teams and design partners to visualize ideas.
• Execute marketing initiatives through retailers, including promotions, loyalty programs, and digital activations.
• Synthesize insights from POS analysis and market research to inform strategies.
• Create strategic selling presentations with marketing and commercial teams.
• Position FGX as a strategic partner through insights-driven initiatives.
• Participate in forecasting and manage risks and opportunities.

Main Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 5 years of experience in trade marketing, category management, or retail marketing, preferably in FMCG or consumer goods.
• Experience with key retail channels in Germany, including grocery, mass, and pharmacy/drug stores.
• Strong commercial acumen, analytical skills, and project management capabilities.
• Excellent interpersonal and communication skills, adaptable to fast-paced environments.

Our Diversity, Equity, and Inclusion Commitment:

We are dedicated to creating an inclusive environment, celebrating diversity, and providing equal opportunities regardless of race, gender, ethnicity, religion, disability, sexual orientation, or other characteristics.