Trade Marketing Manager

We are seeking an experienced Marketing & Trade Marketing Manager to lead strategic initiatives across brand, product, and customer marketing in the European market. This role is ideal for a proactive and analytical marketer with a passion for driving brand visibility and category growth.

Key Responsibilities :

• Develop and manage local product portfolio strategies aligned with global guidelines.
• Lead brand activation plans, product launch communications, and in-store marketing initiatives.
• Design and execute tailored channel and category plans to support retail growth.
• Collaborate with creative and media agencies to ensure effective messaging and brand consistency.
• Build strong relationships with sales teams, serving as the key point of contact for market insights and recommendations.
• Define and implement pricing strategies based on market trends and competitor analysis.
• Monitor performance metrics, delivering strategic insights to optimize marketing activities.
• Drive merchandising and promotional programs based on data-driven recommendations.

Key Skills :

• Strong analytical and strategic thinking abilities.
• Expertise in market research and competitive analysis.
• Proficiency in data tools (e.g., Excel, BI dashboards) for performance tracking and reporting.
• Excellent communication and presentation skills.
• Creative problem-solving approach with solid project management capabilities.
• Customer-centric mindset with a deep understanding of retail dynamics.

Qualifications :

• Bachelor's degree in Marketing, Business, or a related field.
• Prior experience in FMCG or trade marketing roles is essential.
• Background in pet food or similar consumer goods categories is a plus.