Team Lead Marketing Student Recruitment fmx

CODE is looking for a Team Lead Marketing & Student Recruitment (f/m/x) to join our team in the heart of Berlin. In this position, you will be responsible for leading the university's marketing and student recruitment efforts by designing and executing integrated strategies that enhance brand awareness, optimize lead generation, and increase student enrollment.

As a Team Lead Marketing & Student Recruitment (f/m/x), we are looking for someone who can take on the following responsibilities:

1. Strategy development and team management
2. Design and drive the implementation of aligned marketing and student recruitment strategies (integrating paid, organic, and offline marketing efforts).
3. Lead, mentor, and develop a small team of marketing and student recruitment professionals, driving team performance in alignment with CODE's strategic goals.
4. Establish and manage partnerships with external providers (agencies, freelancers) to ensure projects are completed efficiently and within budget.
5. Marketing & performance optimization
6. Drive integrated online marketing initiatives to enhance brand awareness, drive traffic, and generate student leads.
7. Identify, pilot, and implement innovative marketing trends, tools, and technologies (e.g., AI tools, CRM automation) to enhance engagement and outreach efficiency.
8. Oversee social media strategy, content planning, and engagement to build a strong online presence.
9. Own campaign lifecycle: setup, monitor, and optimize Meta / Google Ads with a focus on ROI and lead quality.
10. Collaborate with designers to test creatives and landing pages, iterating based on data.
11. Implement hypertargeted segmentation (e.g., by program, geography, or applicant stage).
12. Student recruitment oversight
13. Provide direction and oversight for student recruitment and admission efforts.
14. Work alongside student recruitment professionals to shorten conversion cycles, improve follow-up systems, and hit enrollment targets.
15. Monitor recruitment performance and analyze funnel metrics (e.g., application drop-off rates), removing bottlenecks and refining strategies to improve lead conversion.
16. Oversee the admissions process, ensuring a candidate-centered experience and strong collaboration with internal stakeholders to optimize enrollment outcomes.
17. Analytics and reporting
18. Monitor and analyze marketing, recruitment, and admissions data to assess performance and identify trends.
19. Provide regular reports to leadership and key stakeholders with clear, data-driven insights to optimize campaigns, enhance recruitment strategies, and improve conversion rates.
20. Develop and present actionable recommendations to refine outreach, admissions workflows, and budget allocation for maximum impact.

To be successful, you should have:

1. At least 5 years of experience in digital marketing (performance marketing, CRM, analytics).
2. Experience in team leadership or eagerness to assume such a role.
3. Proven experience managing Meta / Google Ads campaigns, creatives, and landing pages.
4. Strong project management and cross-functional collaboration skills.
5. Fluency in German and English (C1 level).

Additional skills that are a plus but not required include:

1. Background in higher education, edtech, or B2C sales/admissions.
2. Experience managing external agencies and freelancers.

We value your potential to grow and encourage applicants who may not meet all criteria but are eager to learn and contribute. We require:

1. Having a German bank account for payments.
2. The right to work and reside in Germany.

What you can expect:

1. A permanent contract.
2. Full-time position (40 hours/week).
3. Annual gross salary between €60,000 and €65,000.

What we offer includes a diverse community, flexible hybrid work, mental health resources, online learning, 25 vacation days, pension plan, discounted travel, team gatherings, and office amenities.

About us: CODE is a private university of applied sciences embedded in Berlin’s digital economy, offering project-based, digitally-oriented education in a vibrant, innovative environment.

About working at CODE: We foster a creative, inclusive, and respectful workplace, valuing diversity and supporting your professional growth. Join us to be part of shaping the future of higher education!