Retail Activation Manager

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

About the role

As a member of the Retail Team, you will be responsible for defining and implementing direct and indirect activity plans, with the aim of ensuring a best-in-class experience while respecting Dyson principles and guidelines.

You will manage your own budget, coordinate NPD launches, product campaigns, and measure all activities to ensure a positive return on investments.

You will define distribution guidelines, explore potential new activation channels, and share market data and insights with the Sales and Marketing teams through regular meetings.

You will also lead special projects and serve as a role model for your colleagues, providing support and guidance as needed.

Function objectives

Evaluate and manage store evolution and distribution.

Develop the in-store customer experience and activation plans in direct and indirect retail, aligned with marketing strategy.

Implement NPD launches and marketing campaigns across channels.

Organize consumer events in collaboration with marketing categories.

Monitor the market to identify competitor threats.

Protect Dyson’s leadership position and support growth.

Support team development and provide assistance where needed.

Explore new offline and online channels to expand our footprint.

Key responsibilities

• Coordinate activity plans for both direct and indirect business.
• Collaborate with Area and Key Account Managers to create retailer-specific activity plans aligned with overall strategy and customer needs.
• Work with the Direct Retail Manager, Store Managers, and Senior Managers to develop and execute store activity plans that meet targets and enhance customer experience.
• Coordinate NPD launches across channels.
• Ensure retailer compliance with terms & conditions, monitoring campaigns and activities via sales CRM tools.

Evaluate market evolution and inform stakeholders

Use GFK data to track Dyson’s market share and identify relevant changes.

Monitor competitors and spot potential threats.

Provide stakeholders with insights on new market trends.

Define distribution footprint and cascade Dyson Retail principles

Ensure Clear dissemination of Selective Distribution criteria and Dyson Retail principles to the team, updating as needed.

Coordinate with the field team to monitor SD criteria using CRM tools.

About You

• Minimum 2 years proven experience in trade marketing, marketing, or events management.
• Strong planning and project management skills.
• Exceptional analytical abilities.
• Experience managing external agencies and suppliers.
• Proactive and solution-oriented mindset.
• Good time management skills; capable of delivering under pressure and tight deadlines.
• Assertive, self-motivated, independent, dynamic, and results-driven.
• Strong team player.
• High attention to detail.
• Ability to build and manage stakeholder relationships internationally and at all levels.

Dyson is an equal opportunity employer. We value diversity and welcome applications from all backgrounds. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or other protected characteristics.