Senior Digital and Social Media Manager (f/m/d)

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Senior Digital and Social Media Manager (f/m/d), Weinheim

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Job Category: Other

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EU work permit required:

Yes

Job Reference:

f7f27c53ef1d

Job Views:

1

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

Empowering people, creating technology.

Responsibilities:

• Lead social media and digital campaigns, media targeting strategies, and execute them to create unique user experiences for brands globally.
• Manage a team with two direct reports and drive internal transformation towards full-funnel omnichannel marketing focusing on social media.
• Implement brand-related activation and influencer campaigns for digital and social media platforms.
• Establish global media guidelines and playbooks for social media and influencers, integrating them into the overall media strategy.
• Ensure social and digital campaigns are reflected on the master website and web presence.
• Drive analytics (A/B testing, reporting, KPI dashboards) to maximize ROI in organic and paid social media, including influencer collaborations.

Qualifications:

• Over 5 years of relevant professional experience in consumer marketing.
• Degree in Economics/Business Administration with a focus on Marketing.
• Proven track record in digital marketing, media management, and ideally SEO.
• Ability to think in terms of brands, digital trends, and changes in consumer journeys.
• Strong analytical, communication, and interpersonal skills.