Social Media Specialist (m / f / d)

This role is in the Marketing Communications department. You are responsible for end consumer activation and communication mainly via own channels.

You will:

1. Activate Sony campaigns on own channels.
2. Lead, plan, create, activate, evaluate, and optimize organic activations on Sony's social media channels (Facebook, Instagram, YouTube, Twitter).
3. Develop social media accounts to the next level, focusing on customer engagement through influencer activations (IGC) and steering consumers deeper through the funnel (establish social media shopping tools, link to D2C).
4. Analyze and invest marketing budget for social channels (push & influencer marketing campaigns).
5. Analyze data reporting and draw conclusions for future strategies from social data.
6. Manage A&P budget governance for own projects.

You will have:

1. University degree (BA or MA) or completed vocational training.
2. Strong willingness and ability to quickly learn new responsibilities.
3. Excellent presentation and negotiation skills to convince internal and external stakeholders.
4. Analytical competence (PDCA method, social listening skills).
5. Data literacy to connect MarCom KPI results and customer insights to business strategies.
6. High flexibility to adapt to fast-changing business situations, work under pressure, and deliver quality results.
7. Proactive and customer-oriented approach.
8. Results-oriented and efficient work style.
9. Basic knowledge of product marketing.
10. Good understanding of marketing communication and branding.
11. At least 2 years of experience in a social media-related role, ideally in consumer electronics.
12. Languages: German (native level), English (business fluent).
13. Excellent MS Office skills, especially PowerPoint and Excel.

Our modern office is located in Berlin at Potsdamer Platz, with excellent transport connections. You can enjoy walking through the Tiergarten park, shopping at the Mall of Berlin, or relaxing with free coffee or tea in our 'Village' area with a view over Berlin.

We ensure competitive salaries based on benchmarking, encourage a healthy work-life balance with hybrid working policies where available, and promote a collaborative culture across Europe. We celebrate achievements through our Bravo! recognition platform and support wellbeing through various services and platforms. Our Learning & Personal Development programs help you grow, and our Mobility team supports international career moves.

We foster a culture of equity, inclusion, diversity, and belonging. We value diverse backgrounds and perspectives to stimulate innovation and create social value, fulfilling Sony’s purpose: ‘to fill the world with emotions, through the power of creativity and technology’. Bring your unique self to work and help shape our culture.

We are Sony Europe, with offices in 28 countries, serving consumer, professional, semiconductor, and healthcare markets with innovative electronics. Our research labs develop new technologies that contribute to Sony Group and address planetary issues.

Bring your passion, creativity, and ambitions to Sony Europe. Apply now, and let’s create the future together.