Affiliate Marketing Manager

Affiliate Marketing Manager

Performance Marketing Team

The Performance Marketing team is responsible for the direct marketing channels SEA, paid social, affiliate, programmatic, and SEO. This means the team plays a key role in the growth strategy and continuously contributes to new customer acquisition. The team's goal is to raise awareness of our products and convince potential customers of us along the funnel. Our mission is to support all dog and cat owners in keeping their four-legged family members healthy.

Tasks

You will be responsible for our Affiliate Marketing programs on the platforms AWIN and Finance Ads. Your responsibilities include finding and onboarding new partners, activating partnerships, and developing partner relationships through various actions (e.g., sales rallies, promotions). Your role is crucial in building strong relationships within the affiliate platform environment. Specifically:

• Developing, implementing, and optimizing affiliate marketing strategies to increase reach and revenue
• Supporting and expanding existing affiliate partnerships and identifying new cooperation opportunities, including negotiating commission models, terms, and customized campaigns (e.g., content and display)
• Planning and executing digital campaigns while maintaining brand integrity and compliance
• Analyzing and monitoring affiliate programs based on KPIs (conversion rate, ROI, CLV, etc.) and continuously optimizing affiliate network programs
• Collaborating closely with internal teams (e.g., content, SEA, SEO, social media) to maximize campaign success
• Preparing regular reports and deriving data-based recommendations for action

Profile

You are a dynamic and results-driven Affiliate Marketing Manager with a proven track record of developing, optimizing, and scaling successful affiliate programs. You are skilled in building strong relationships with affiliate partners, negotiating profitable deals, and implementing data-driven strategies to drive traffic, boost conversions, and maximize ROI.

With a deep understanding of digital marketing trends, performance metrics, and partner management, you excel at identifying high-impact opportunities, fostering long-term collaborations, and delivering measurable growth. You are adept at leveraging affiliate networks, influencer partnerships, and SaaS platforms to streamline operations and amplify brand reach.

You can simplify and explain complex strategies and relationships to different stakeholders. You are fluent in German and English.