Online Community Marketing Manager

Responsibilities:

• Enhance engagement, content management, and user operations for AIKO’s installer online community in Europe;

• Plan and execute activation campaigns such as trainings, promotions, lead conversion events, raffles, and user rewards programs;

• Maintain the online installer ecosystem, including community management, user communication, and feedback collection;

• Continuously improve platform features and campaign tools;

• Focus on optimizing installer engagement experience to improve user retention and community value.

Requirements:

• At least 3 years of experience in marketing or B2C internet platform operations, with knowledge of online communities, fan engagement, and social marketing;

• Fluent in English; proficiency in Chinese and/or a local European language is a plus;

• Strong data analysis and user behavior research skills; creative content planning abilities;

• Experience with SaaS platforms or marketing automation tools is preferred;

• Outgoing personality with creativity and a passion for user engagement;

• Strong sense of responsibility, self-motivation, and ability to perform under pressure;

• Capable of working independently and in cross-cultural teams.

【岗位职责】

• 负责AIKO安装商客户在线社区在欧洲的活跃度提升、内容管理与用户运营工作；
• 策划并执行促活活动，如培训、促销、线索转化、抽奖、用户积分活动等；
• 维护线上客户生态，包括社群管理、用户沟通、反馈收集；
• 持续推进社区平台功能优化、活动工具建设等；
• 关注安装商互动体验，提升用户粘性和社区价值。

【任职要求】

• 具备3年以上的市场营销经验或者To C类互联网平台运营经验，熟悉在线社区、社群运营、粉丝经济等领域；
• 英语可以作为工作语言，会中文和欧洲本地语言为加分项；
• 擅长数据分析与用户行为研究，具备良好的内容策划能力；
• 有SaaS平台、营销自动化工具等使用经验优先；
• 性格开朗，富有创意，善于激发用户参与热情。
• 有较强的责任心、自驱力、抗压能力；
• 具备独立工作与跨文化协作能力；