Senior Sales Manager – DIY Channel (Germany)

We are a fast-growing consumer electronics company specializing in intelligent cleaning solutions for modern homes. With innovation at our core, we are expanding rapidly across Europe and are now looking for an experienced sales professional to lead our growth in the DIY retail channel in Germany.

Your Role :

As a Senior Sales Manager for the DIY Channel, you will be responsible for developing and managing strategic partnerships with major DIY retailers in Germany. You will drive revenue growth, expand market share, and ensure the successful positioning of our products in-store and online.

Key Responsibilities :

• Develop and execute the sales strategy for the DIY channel in Germany
• Manage and grow relationships with key DIY retailers (e.g., OBI, Hornbach, Bauhaus, etc.)
• Negotiate contracts, pricing, and trade terms
• Monitor market trends and competitor activity to identify new business opportunities
• Collaborate closely with marketing and product teams to ensure effective sell-through
• Deliver on revenue and margin targets
• Report regularly on channel performance and key KPIs

What We’re Looking For :

• 5+ years of sales experience in the consumer electronics or home appliance industry, with a strong focus on the DIY channel
• Proven track record of managing key retail accounts and delivering sales growth
• Deep understanding of the German retail landscape, especially in DIY
• Excellent negotiation and relationship management skills
• Self-driven, strategic thinker, and results-oriented
• Fluent in German and English
• Based in Germany, with willingness to travel as needed

Why Join Us?

• Opportunity to shape the growth of a leading brand in an exciting and fast-paced industry
• Competitive compensation and benefits
• Dynamic and international work environment
• Freedom to make an impact with a high level of ownership