Digital Marketing Specialist

Our client is an original patent holder and a global leader in industrial manufacturing. They are currently looking for a dedicated Digital Marketing Specialist to join their growing team in the DACH Region.

The Digital Marketing Specialist DACH is a dynamic professional with experience in SEO, SEA, and content creation. With a strong grasp of B2B social media and lead generation, this individual combines analytical thinking with creative skills to drive growth in the DACH region. Eager to support sales efforts, they play a key role in aligning marketing and sales to achieve shared goals.

Job Profile for Digital Marketing Specialist

Responsibilities will include but not be limited to:

• Qualify all leads for the DACH region in HubSpot CRM
• Prequalify all types of leads by initiating first contact, asking key qualifying questions, and handing them over to the responsible sales manager
• Optimise digital marketing by supporting SEO efforts for DACH web pages and mini-sites, and assisting with PPC initiatives through the creation of compelling ad copy and keyword lists to attract the right audience and leads
• Create localised content for SEO, PPC, email campaigns, and social media to capture target market share
• Manage social media presence by supporting the development and growth of the company’s visibility on LinkedIn, Instagram, and YouTube through consistent content creation and audience engagement
• Promote DACH activities by managing, translating, and creating email campaigns, banners, and flyers
• Manage trade shows and events by organising and coordinating participation in trade shows, events, open houses, and dealer conferences to showcase the company products, applications, and relevant customer information
• Manage email campaigns and workflows in HubSpot by creating campaigns, segmenting target audiences, and executing outreach
• Oversee marketing materials by managing translations and updates of flyers, brochures, and product catalogues, and supporting the creation of PowerPoint presentations related to the company, products, and cleaning applications
• Conduct customer interviews and develop compelling case studies and testimonials to strengthen customer insights and advocacy
• Support proposal generation by creating proposals in Deal Hub (CRM) and forwarding them to customers in the DACH region
• Manage improvements in Deal Hub (CRM) regarding offer creation for standard offers, rental offers, leasing offers, and DEAL Room for the DACH region
• Manage sequences in HubSpot CRM by maintaining templates and sequences and guiding the sales team on their usage
• Support sales administration by requesting credit reforms, completing non-disclosure agreements, and preparing documents for temporary export to Switzerland

Candidate Profile for Digital Marketing Specialist

• Fluent German speaker
• Strong communication skills – written and verbal – English/German
• Practical experience and expertise in SEO/SEA
• Strong aptitude in copywriting and copyediting
• Skilled with Microsoft Office, Excel, PowerPoint
• Proficient in social media, Facebook, LinkedIn, Instagram, YouTube
• Experienced working with a CRM system and Marketing Automation tool is a plus
• Attention to detail with strong organizational skills

Education:

• Bachelor’s degree in marketing or equivalent degree/experience on the job
• Experience in digital marketing
• Experience in business-to-business relationships