Freelance Marketing Automations Specialist

Job Description

TechBiz Global is a leading recruitment and software development company with a diverse, globally distributed team. We provide IT recruitment, outstaffing, outsourcing, software development, and consulting services, primarily focused on helping our partners achieve their business goals.

Headquartered in Germany, we serve successful clients worldwide. Our team understands the unique needs of our clients and has extensive experience with challenges in rapid growth and the IT sector. All our offerings are built with a tech mindset.

We are seeking a Marketing Automations Specialist (Freelancer) for our client. You will play a vital role in supporting the Microsoft marketing team, working in a dynamic environment of a leading European company. Your focus will be on improving the management of European marketing campaign projects.

Key Responsibilities

1. Manage and optimize daily operational requests supporting global Marketo operations, ensuring smooth automation-related tasks and troubleshooting issues.
2. Set up and maintain automated programs aligned with marketing objectives of various teams.
3. Regularly review and optimize automations and reports, monitoring performance metrics and making data-driven adjustments.
4. Perform data cleanups to maintain data integrity within the Marketo system.
5. Handle backend development tasks related to Marketo, customizing the platform to meet business needs.
6. Collaborate with marketing teams to lead successful campaigns.
7. Drive best practices within the automation team regarding Marketo features.
8. Participate in exploring new features and developments to enhance Marketo usage.

Ideal Candidate Profile

• Proven experience with Marketo, including setup and maintenance of marketing automation programs.
• Strong technical skills related to Marketo backend development.
• Knowledge of data-driven marketing and campaign optimization.
• Understanding of full-funnel demand generation strategies.
• Interest in technical processes and aspects.
• Excellent organizational, communication, and collaboration skills.
• Ability to work independently and within a team.