Category Development Manager (f/m/d)
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Category Development Manager (f/m/d)
Apply locations Hamburg time type Full time posted on Posted 8 Days Ago job requisition id R25_01037YOUR OPPORTUNITY
Join us as the Category Development Manager and lead strategic growth in the business unit Germany. In this high-impact role, you'll drive business and category strategies, shape commercial execution at the frontline, and build strong stakeholder partnerships that influence decisions where it matters most.
Working cross-functionally and with leading research partners, you'll bring insight-driven innovation to life, embed a category-first mindset, and deliver results through collaboration and leadership. This is your opportunity to lead boldly, drive impact, and set a new standard for excellence in the spirits industry.
As Category Development Manager for Germany, you will play a pivotal leadership role in shaping our future growth across diverse markets within the West Cluster. You will drive transformative business strategies by leveraging consumer, shopper, and market insights, while building powerful commercial relationships that influence decisions at the point of purchase.
YOUR TASKS - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
Strategic Leadership in Business & Category Development
Lead with Insight: Champion a data-led approach to category development by translating market dynamics, shopper behaviours, and local nuances into actionable strategies that fuel long-term, profitable growth.
Multi-Market Impact: Design differentiated, and forward-thinking category and channel strategies tailored to the Germany and the West Cluster—driving value creation across mature and emerging market landscapes.
Shape the Future: Identify whitespace and growth opportunities—from category premiumization to new consumption occasions—that expand Bacardi’s market share and build competitive advantage.
Commercial Partnership & Frontline Engagement
Build Trusted Relationships: Partner closely with frontline commercial teams, key customers, and strategic partners to embed category thinking into joint business plans and customer conversations.
Drive Execution at Shelf: Lead the implementation of space and assortment strategies aligned to the Picture of Success, ensuring Bacardi brands are optimized for visibility, conversion, and growth at the point of sale.
Influence with Authority: Deliver compelling, insight-driven narratives backed by research partners (e.g., Nielsen, IWSR, GfK) that elevate Bacardi's voice as a category thought leader across the trade.
Cross-Functional Leadership & Collaboration
Orchestrate Alignment: Act as a unifying force across Commercial Leadership, Customer Marketing, and Consumer Marketing to ensure cohesive and scalable strategies that serve the total business.
Operationalise Excellence: Collaborate to embed repeatable, efficient, and insight-led ways of working that keep the organization externally focused and execution-ready.
Build Capability: Work alongside Commercial Development to strengthen frontline capabilities, ensuring teams are equipped to deliver value-based selling and category leadership.
Leading People & Culture
Inspire & Empower: Set a clear, ambitious vision that galvanizes the team to deliver against bold performance goals while embodying Bacardi’s values and entrepreneurial spirit.
Develop a High-Performing Team: Recruit and nurture top-tier talent in category development, fostering a culture of accountability, creativity, and continuous improvement.
Celebrate What Makes Us Bacardi: Cultivate cultural awareness and pride in Bacardi’s heritage, creating an environment where people feel connected to our legacy and inspired to shape our future.
REQUIREMENTS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
What you will need to succeed
Proven ambition and drive to step into leadership, with a genuine passion for inspiring and developing Primos to reach their full potential
Minimum qualifications
Strong grasp of commercial processes from hands-on commercial roles
Proven experience in customer and channel dynamics
Skilled in project and budget management
Proficient in data analysis and turning insights into action
Fluent in German and English
Preferred qualifications
Sharp analytical mindset with a focus on opportunities
Responsible, agile, and collaborative with a positive spirit
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
In this role, we seek a candidate with a unique set of personal capabilities that transcend the ordinary. These attributes not only define your professional character but also your potential to thrive in our dynamic industry. Here's what we value:
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi,we arecommitted toproviding ourPrimos (employees) with a comprehensive Total Rewards package ofcompensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Careers at Bacardi
We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Apply now.
About Us
Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!
BE FEARLESS
We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKE FAMILY
We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.
THINK LIKE A FOUNDER
The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.
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