Regional Field Marketing Manager - DACH

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Join to apply for the Regional Field Marketing Manager - DACH role at Universal Robots

We are seeking a strategic and results-driven Regional Field Marketing Manager to drive demand capture and demand generation efforts in the DACH region. This role will be responsible for planning and executing high-impact marketing initiatives and campaigns, working closely with our partner and channel community, and delivering events that engage key decision-makers and drive business growth.

As the Regional Field Marketing Manager, reporting to Director of EMEA Marketing, you will develop localized marketing programs that align with EMEA and Corporate objectives, support sales pipeline growth, and enhance brand presence. You will execute campaigns across various channels, industries and segments, ensuring seamless collaboration between sales, marketing, and partner teams.

Key Responsibilities

• Demand Capture & Demand Generation: Execution of integrated marketing campaigns to drive pipeline growth, including digital campaigns, ABM programs, and content-driven initiatives tailored to the German market
• Partner & Channel Marketing: Work closely with our OEMs, integrators, distributors, and strategic partners to co-develop and execute joint marketing initiatives that strengthen partnerships and expand market reach
• Event Management: Plan, execute, and optimize events of all sizes—from high-touch executive roundtables and partner summits to large-scale industry exhibitions and trade shows
• Localization of EMEA/Global Campaigns: Adapt EMEA/Global marketing strategies to resonate with local audiences, ensuring messaging, content, and outreach/activation efforts are culturally relevant and effective
• Sales Enablement: Provide the local sales team with marketing support, including campaign assets, content, and lead follow-up strategies to accelerate the buyer’s journey
• Performance Tracking & Optimization: Measure the success of marketing activities, track KPIs, and optimize programs based on data-driven insights to maximize ROI
• Budget Management: Manage the local marketing budget, ensuring efficient allocation of resources to drive the highest impact
  
  

Your profile

We are looking for you, who can collaborate with stakeholders on different levels, and bring:

• 7+ years of field marketing experience in B2B technology, SaaS, or a related industry
• Proven ability to execute successful demand generation campaigns and events that contribute to pipeline growth
• Experience working with partner and channel ecosystems, preferably in the German market
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent communication skills in both German and English (written and spoken)
• Data-driven mindset with experience using marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and analytics platforms
  
  

Location is Munich and willingness to travel within Germany and occasionally across Europe for events and meetings is an expectation.

Why Join Us?

• Be part of a dynamic, fast-growing company with a strong presence in the European market
• Work with a talented marketing and sales team to drive real business impact
• Opportunity to shape and influence marketing strategy in the DACH region
• Competitive salary and benefits package
  
  

If you are a proactive marketer with a passion for demand generation, events, and partner engagement, we’d love to hear from you. Apply today via the link and help us expand our footprint in DACH!

We invite candidates into the recruitment process on a continuous basis and encourage you to apply as soon as possible.

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Are you ready to make a real impact on the world of robotics? At Teradyne Robotics, a division of Teradyne, we are revolutionizing industries through cutting-edge collaborative and autonomous mobile robotic technologies. As part of our team, you’ll work with global leaders Universal Robots (UR) and Mobile Industrial Robots (MiR), driving innovation that enhances manufacturing, logistics and workplaces across the world.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Automation Machinery Manufacturing

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