CRM E-Mail Marketing Manager - all genders welcome

Join us in reshaping the future of golf! With a team of over 85 passionate people, we are dedicated to our mission of revolutionizing the golf industry, one swing at a time. Our international marketing team based in Munich is seeking a motivated CRM / Email Marketing Manager (m / f / x) to become part of our dynamic and innovative environment.

Responsibilities

1. Campaign Management: Plan, execute, and optimize email, SMS, and direct mail campaigns to drive engagement and conversions.
2. Marketing Automation: Design and manage behavioral-triggered campaigns to enhance customer retention and experience.
3. Subscriber Growth & Segmentation: Develop strategies to acquire high-quality email and SMS subscribers, optimizing signup flows and lead magnets.
4. Personalization: Implement advanced personalization techniques to increase customer lifetime value and reduce repurchase time.
5. A / B Testing & Optimization: Conduct regular A / B tests across CRM channels, using insights to refine messaging, targeting, and design.
6. Data-Driven Strategy: Design and execute databacked CRM campaigns aligned with business objectives and customer insights to maximize revenue.
7. Innovation & Best Practices: Stay ahead of CRM trends and explore new opportunities across various channels and emerging technologies.
8. Cross-Team Collaboration: Work with Creative, IT, E-commerce, Marketing, and other teams to ensure alignment across channels.

Your Scorecard

• 23 years of CRM experience in B2C eCommerce with a proven track record of growth.
• Expertise in Klaviyo preferred, or experience with CRM platforms like Salesforce, Emarsys, HubSpot, Mailchimp, or similar.
• Experience marketing to a US audience is a plus.
• Strong analytical skills, confident in using data to optimize campaigns.
• Excellent communication skills in English; German is a plus.
• Experience with AI tools and Shopify to enhance automation and personalization.
• Hands-on approach, capable of executing campaigns from concept to impact.
• Interest in golf and the sports community is a plus.

Our Clubhouse

• We embrace diversity and innovation; our team comes from all backgrounds, united by bold ideas.
• Taking ownership from day one, our ambitious vision depends on every individual.
• Flexible work hours and remote options support your work-life balance.
• We prioritize your growth with regular feedback and an annual training budget.
• Work from the EU for two weeks a year in your preferred workspace.
• Invested in your wellbeing with subsidized gym access via EGYM Wellpass.
• Enjoy weekly free lunches with Wolt, helping you save while savoring.
• Secure your future with options for our corporate pension plan.
• Improve your golf skills on our state-of-the-art golf simulator and putting green.
• Relax at the open bar and rooftop afterwork drinks with views of the Alps.

About us

Welcome to Vice Golf, where innovation meets performance in golf. From high-tier golf balls to cutting-edge clubs, apparel, and accessories, we offer products for all levels. Established in 2012, Vice Golf has quickly become a global brand, captivating customers with our high-quality offerings.

Required Experience

Manager

Key Skills

Digital Marketing, Google Analytics, Growing Experience, Conversion Optimization, Google AdWords, Hybris, Magento, Account Management, SEO, E-Commerce, Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1