B2C Director

Company Overview

Eltrona, the historic Luxembourgish cable TV provider, is, after a full takeover by the Belgian cable Co Telenet, a wholly owned Liberty Global subsidiary, on a turnaround journey.

Eltrona operates a hybrid fibre – coax network that can provide more than 80 % of the Luxembourgish households and enterprises with very high‑speed broadband. It is the company’s mission to evolve to the reference alternative Internet provider, doubling market share in mid‑term, and transforming to become a highly performant telecom operation.

In this context we are looking for a driven B2C Director to lead our Commercial teams, and to transform the Commercial activity to become a high performant multi‑channel commercial engine, with the focus on in and outbound telesales, commercial and customer experience growth.

Leadership Role

The B2C Director is part of the Eltrona Leadership team.

Key Responsibilities

You will be the heart of Eltrona's B2C team, leading and growing the people, strategy and execution, and you will play a key role in the further transformation of our commercial activities, our commercial performance and the associated customer experience.

• Ensure the day‑to‑day management of the Sales department and teams
• Steer people, plans and processes to ensure optimal performance
• Coach and grow the sales teams (shop and telesales)
• Develop and grow telesales maturity and result
• Assume responsibility for the commercial results
• Oversee commercial investments (sales acquisition costs, remunerations)
• Manage commercial planning and timelines, as well as commercial strategy
• Manage and grow commercial journeys and associated customer experience

Transformation of the Commercial Activities

Ensure transformation of the commercial activities

• Think, build and run plan to transform and scale commercial activities
• Develop a top performing commercial engine fuelling further commercial growth
• Develop commercial excellence program and multi‑channel strategy
• Accompany teams, business and company in the transformation process
• Anticipate and plan for medium‑ and long‑term top and bottom‑line results
• Grow collaboration with all customer‑facing teams to maximize results
• Grow commercial teams’ skillsets and attitude to fit the next level growth
• Grow ability to pilot data and process driven business

Main Competencies

You are a driven and enthusiast Commercial people and transformation leader, thriving in a high‑paced environment where ownership and collaboration are essential values, and have an outspoken drive to achieve results.

Your main competencies include:

• Hands‑on leader who can thrive in a small company setup
• Leader accustomed to turnaround contexts (bringing vision, structure and engagement)
• Excellence in steering teams and operations (sales organisations)
• Ability to transform, federate teams around a common goal and thrive in complex settings
• Familiarity to work as part of a Leadership team and represent the company
• Experience with Telco (or service) commercial and onboarding processes is a must
• Proven success in turnaround projects, and in creating people and business growth
• Outspoken drive for achieving results and performance
• Ability to unite, create meaning, and gain team buy‑in on cross‑functional projects
• Excellent communication skills
• Rigor and organisational skills, particularly for budget and project management
• Ability to be relevant in both small and large organisations
• Stress‑resistant and able to thrive in a fast‑changing environment
• Fluency in French and English, both spoken and written, any other language is an asset