Senior Marketing Manager

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The Bavarian International School gAG (BIS) is a private, non‑profit school with two campuses in Munich and Haimhausen. 1,250 students from 70 nations attend the IB World School. Under the motto "Believe. Inspire. Succeed", students enjoy a holistic, personalised and innovative education in English. Intercultural competence, cooperative learning, global responsibility and international mindedness characterise the philosophy of BIS with around 240 teachers and staff.

Aufgaben

• Develop and implement effective and strategic offline & online marketing campaigns
• Plan and execute online marketing measures to generate relevant leads, e.g. social media, online platform co‑operations, Search Engine Optimisation (SEO), Search Engine Advertisement (SEA)
• Identify key source markets, align them with our personas, and adapt the marketing campaigns accordingly
• Analyse data, monitor the effectiveness of the marketing campaigns and deliver a reporting with key performance indicators (KPI)
• Create, organise and manage internal and external events (e.g. BIS Grill & Chill, BIS International Festival)
• Maintain and update the external website and the internal parent & staff zone
• Managing internal communications: ensure alignment of content and communication across all school sections
• Support to find inspiring stories and to co‑create content, e.g. for social media, website, blogs, magazine
• Main liaison between the Parent Community Council (PCC) and the school
• Other duties as assigned

Profil

• University degree in marketing, online marketing, communications, public relations, business administration or comparable education
• At least five years professional experience in marketing & communications
• Digital native: extensive expertise and passion in online marketing, digital campaigns and social media
• People´s person with positive mindset: open, communicative, friendly person who is good with people and loves to build bridges through communication and empathy
• Content creator: excellent storyteller, able to create appropriate and compelling content for different audiences and channels
• Extensive experience and expertise in collecting data, web analytics and creating KPI reportings
• Strong ability to manage multiple projects in parallel and reliable in keeping deadlines
• Proficient use of software, online tools and AI, e.g. for statistics, reporting, measuring
• Pro‑active, well organised team player with a hands‑on mentality who thrives in an international, dynamic and innovative environment
• Fluent English language skills (verbally and in writing), fluent German is a plus

Wir bieten

• A varied and exciting task with purpose: further develop and position a leading international school via marketing, communication and community management, and strengthen its reputation
• An outstanding, positive working environment with innovative drive and an eye for the future, an international spirit and an exciting community
• An ambitious team that embodies the values of our Statement of Purpose: Trust, Belong (cohesion & teamwork), Engage (motivation & commitment), Innovate (inspiration & courage), Flourish (success)
• An appreciative, very pleasant working atmosphere in a unique working environment (Schloss Haimhausen with park, forest, etc.)
• Flat hierarchies, room for ideas and a high level of personal responsibility
• Flexible working hours, 30 days holiday and good work‑life balance
• State‑of‑the‑art technological equipment (laptop, iPhone), digital working (e.g. Google Drive) and continuous personal development
• Sports & fitness facilities on campus
• Other benefits: holiday pay, excellent social benefits, support for company pension scheme, cafeteria & bistro, community events, strong networks within the community and with external companies, etc.

Important note

Please be advised that a valid work permit for Germany is required for non‑EU citizens. Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.