Commercial Insights & Analytics Business Partner Personal Health DACH (m/w/d)

Commercial Insights & Analytics Business Partner Personal Health DACH (m/w/d)

Join the Philips team as the Commercial Insights & Analytics Business Partner for Personal Health in the DACH region (Germany, Austria, Switzerland). You will contribute to category and commercial performance through data‑driven decision‑making, actionable insights, and integrated research execution.

Job Description

In this role, you are the primary insights partner to the DACH Commercial Leader, connecting performance tracking, consumer understanding, and local business priorities to the broader Western Europe strategy.

Responsibilities

• Act as a strategic advisor to the DACH commercial team, facilitating cross‑functional workshops (e.g., Zone Dialogue, Marketing Planning, Think Big), coaching local teams, and embedding insights into all key business moments.
• Lead performance reporting (market growth, market share, sell‑out, rotation, stock, distribution, etc.) with tools like GfK and Nielsen, identifying trends, supporting trade story development, and managing escalation of tool or data issues.
• Manage end‑to‑end research initiatives (e.g., consumer validation, shelf tests) – from scoping to delivery – ensuring findings are translated into relevant and timely business decisions.
• Close consumer and shopper knowledge gaps through cost‑effective research, sharing insights via factbooks or activation moments, and supporting retail/channel strategy development using sources such as Mintel and Kantar.
• Support zone‑level initiatives such as performance reviews, brand strength workshops, or pilot projects, scaling best practices from other zones and ensuring all knowledge is uploaded in platforms like Eureka.
• Manage the insights budget and local supplier relationships, guaranteeing prioritisation, execution, and governance of data inputs.

Team & Collaboration

You are part of the DACH commercial team while collaborating with the regional Western Europe Insights & Analytics (CICA) team. You will be deeply connected to category, marketing, and sales stakeholders, acting as the insights engine that bridges local decisions with regional ambition, and collaborate with other Zone Business Partners to ensure consistency and shared learning across markets.

Qualifications

• University degree (Master preferred) with 5–7 years of experience in insights & analytics, category management, or strategic marketing in FMCG, consumer health sectors, or a market research agency (e.g., GfK, Nielsen).
• Fluency in German and excellent communication skills in English.
• Strong experience with performance reporting tools (e.g., GfK, Nielsen, Power BI) and transforming complex data into clear recommendations.
• Proficiency in Microsoft Excel and awareness of Power BI and other data‑visualisation tools.
• Solid understanding of research methodologies, shopper/consumer insight generation, and category analysis.
• Proven ability to engage and influence senior stakeholders and work cross‑functionally in matrix organisations.
• Experience managing research budgets and local supplier relationships.
• Based in or willing to relocate to Hamburg, with full availability for in‑person collaboration.

Work Arrangement

We believe that we are better together than apart. For our office‑based teams, this means working in‑person at least three days per week. This is an on‑site position based in Hamburg, Germany.

About Philips

We are a health‑technology company built on the belief that every human matters. We strive to give everybody everywhere access to quality healthcare. Join us to make a meaningful impact.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Management and Manufacturing

Industries: Hospitals and Health Care