Senior Marketing Manager

Senior Marketing Manager

As Senior Marketing Manager at BIS, you will play a crucial role in developing and implementing effective offline & online marketing strategies to promote the school, enhance visibility & reputation and attract prospective students. The position will involve managing internal communications, community relations, and school events to foster trust, belonging, and engagement across both campuses.

Responsibilities

• Develop and implement offline & online marketing campaigns.
• Plan and execute online marketing measures to generate leads (social media, platform collaborations, SEO, SEA).
• Identify key source markets, align them with personas, and adapt campaigns.
• Analyse data, monitor campaign effectiveness, and deliver KPI reports.
• Create, organise and manage internal and external events (e.g., BIS Grill & Chill, BIS International Festival).
• Maintain and update the external website and internal parent & staff zone.
• Ensure alignment of content and communication across all school sections.
• Support story identification and co‑create content for social media, website, blogs, magazine.
• Act as main liaison between Parent Community Council (PCC) and the school.
• Other duties as assigned.

Qualifications

• University degree in marketing, online marketing, communications, public relations, business administration or comparable education.
• At least five years of professional experience in marketing & communications.
• Digital native with expertise and passion in online marketing, digital campaigns, and social media.
• People‑oriented, positive mindset, good with people, builds bridges through communication and empathy.
• Excellent storyteller, able to create compelling content for different audiences and channels.
• Experience in collecting data, web analytics, and creating KPI reports.
• Strong project management skills, reliable in keeping deadlines.
• Proficient use of software, online tools and AI (statistics, reporting, measuring).
• Pro‑active, well‑organised team player with hands‑on mentality who thrives in an international, dynamic, innovative environment.
• Fluent English (verbal & written); knowledge of German is a plus.

Benefits

• Varied and purposeful tasks with impact on a leading international school.
• Positive, innovative working environment and international community.
• Ambitious team aligned with BIS values (Trust, Belong, Engage, Innovate, Flourish).
• Appreciative, pleasant working atmosphere in a unique setting (Schloss Haimhausen).
• Flat hierarchies, room for ideas, high personal responsibility.
• Flexible working hours, 30 days holiday, good work‑life balance.
• State‑of‑the‑art technology (laptop, iPhone), digital tools (Google Drive), continuous personal development.
• Sports & fitness facilities on campus.
• Other benefits: holiday pay, excellent social benefits, pension scheme support, cafeteria & bistro, community events.

About us

The Bavarian International School gAG (BIS) is a private, non‑profit all‑day school with two campuses in the north of Munich (Haimhausen) and in Schwabing. With 1,250 students from 70 nations, BIS offers an IB World School experience centred around the motto "Believe. Inspire. Succeed". The school provides a holistic, personalised, innovative education in English, promoting intercultural competence, cooperative learning, global responsibility and international mindedness, supported by around 240 teachers and staff.