CRM Manager - all genders welcome!

Join to apply for the CRM Manager - all genders welcome! role at Vice Golf

About The Job
Join us in reshaping the future of golf! With a team of over 85 passionate people, we're dedicated to our mission in revolutionizing the golf industry one swing at a time. Our international marketing team, based in Munich, is seeking a motivated CRM Manager (m/f/x) to become part of our company in a dynamic and innovative environment. Ready to embrace your Vice?

• Campaign Management: Plan, execute, and optimize email, SMS, and direct mail campaigns to drive engagement and conversions.
• Marketing Automation: Design and manage behavioral-triggered campaigns to enhance customer retention and experience.
• Subscriber Growth & Segmentation: Develop and implement strategies to acquire high-quality email and SMS subscribers, optimizing sign-up flows and lead magnets.
• Personalization: Implement advanced personalization techniques to increase customer lifetime value and reduce repurchase time.
• A/B Testing & Optimization: Conduct regular A/B tests across CRM channels, using insights to refine messaging, targeting, and design.
• Data-Driven Strategy: Design and execute data-backed CRM campaigns that align with business objectives and customer insights to maximize revenue.
• Innovation & Best Practices: Stay ahead of CRM trends and explore new opportunities across various CRM channels and emerging technologies to drive customer engagement and retention.
• Cross-Team Collaboration: Work with Creative, IT, e-commerce, Marketing, and other teams to ensure alignment across channels.

• 2–3 years of CRM experience in B2C ecommerce, with a proven track record of driving measurable growth.
• Expertise in Klaviyo preferred (or experience with CRM platforms like Salesforce, Emarsys, HubSpot, Mailchimp, or similar).
• Experience in marketing to a US audience is a plus.
• Strong analytical mindset, confident in using data to optimize campaigns and solve problems.
• Excellent communication skills in English (German is a plus, but not required).
• Experience with AI tools and Shopify to enhance automation and personalization.
• Hands-on approach with the ability to execute campaigns from concept to completion, delivering measurable impact.
• Interest in golf and understanding of the sport's community is a plus, but not required.

• We embrace diversity and innovation – our motley team comes from all backgrounds and perspectives, united by fresh and bold ideas.
• Taking ownership from day one – our ambitious vision relies on every individual stepping up to bring Vice Golf to the next level.
• Make your work hours fit your life – flexible work arrangements and remote work options cater to your work-life balance.
• Grow with us – we place great emphasis on your personal development, where you benefit from not only regular performance feedback but also an annual training budget.
• Escape the routine – within the EU, you’re free to choose your workspace for two weeks a year.
• Stay active – we’re invested in your well-being, subsidizing EGYM Wellpass so you can train for only €30 a month.
• Enjoy! – get a delicious lunch with Wolt every week for free, our way of helping you save while savoring.
• Secure your (far) future – while retirement might seem distant to you, we’ve got you covered with options to enroll in our corporate pension plan.
• Work hard play hard – work on your golf skills and refine your swing on the state-of-the-art golf simulator and putting green in our office.
• Enjoy the open bar – have some Afterwork drinks on our rooftop while enjoying the view of the Alps.

Welcome to Vice Golf, where innovation meets performance in the world of golf. From top-tier golf balls to cutting-edge clubs, apparel, and accessories, we offer a comprehensive lineup of products tailored to golfers of all levels, from enthusiasts to professionals. Established in 2012, Vice Golf has rapidly established itself in markets all around the world, captivating people with our high-quality offerings.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Retail