Brand Marketing Director

JOB LEVEL

M60/P60

EMPLOYEE ROLE

Individual Contributor

The Opportunity

Adobe’s Global Marketing Organization is looking for a dynamic, creative-minded, audience-focused, Brand Marketing leader to join our team! In this role, you will lead the development of breakthrough marketing plans and activations that create brand love, deliver marketing results and business impact for the Adobe brand. This is an incredible opportunity to contribute to marketing endeavors that support Adobe’s world-class, portfolio of products and services that unleash creativity, accelerate document productivity, and power digital businesses. The Brand Marketing Director is someone who has successfully built brands and businesses by forging connections with new audiences and strengthening relationships with existing customers. The ideal candidate is an accomplished marketing leader, possessing sharp strategic and creative instincts. Proven ability to build, support, and encourage multi-disciplinary teams to do the best work of their careers.

What You’ll Do

• Be a knowledgeable authority on the audiences we support ranging from consumer to Enterprise and the categories and industries in which we compete. Bring fresh, relevant points of view to the work at hand and build what's next.
• Partner with Global Marketing and Product Marketing teams to craft strategy and plans that enable breakthrough activations across owned, earned, and paid marketing channels. Correlate activations to measurement plans that yield performance results.
• Lead cohesive brand activation plans including brand advertising, product innovation campaigns, always-on marketing activities, brand partnerships and extensions into culture and entertainment. Drive consistent experiences across all audience touch points.
• Develop content strategies with internal teams and external agencies that enable brand advertising in partnership with Studio and agency partners.
• Advocate for brand marketing investments that create sustainable, marketing impact and business growth.
• Champion brand purpose, ensuring it is coordinated into the definition of our brands and into how our brands show up at every touch point.

What You Need to Succeed

• 10+ years’ experience in brand marketing in client, agency industries.
• Bachelor’s Degree or equivalent (MBA preferred).
• Proven experience building brands and results-oriented marketing plans. Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brands.
• The ability to work with complex global brands that span consumer and enterprise businesses.
• Applied use of consumer insights, market research, marketing analytics and measurement models.
• Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics.
• Be a confident storyteller. Exhibit executive presence combined with communication and social skills that authentically engage all levels of the organization.
• Be energized by connecting the dots between insights, strategy and planning, and impactful results.
• Model collaboration and leadership combined with optimism, curiosity, and creativity.
• Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders.
• Strong business knowledge and results orientation.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $0 -- $256,450 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.