Associate Marketing Director DACH
Associate Marketing Director DACH
Department: Marketing
Employment Type: Full Time
Location: EMEA-Germany-Cologne
Description
Join a team that is changing millions of lives! Transforming smiles. Transforming lives. Transforming an industry.
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what’s possible.
Ready to join us based in our Cologne office as Associate Director, Marketing DACH. Presence 5 days per week in the Germany office is required, with regular travel within Switzerland and Austria.
About this opportunity:
You will develop and execute strategies that address key customer barriers, ultimately driving customer acquisition and utilization. You will provide end-to-end leadership – from serving as voice of customer and sales partner in guiding product roadmap activities. You will be part of the local LT, representing the local marketing function. Additionally, you will manage a team of 6 marketing professionals.
This position will report directly to the EEMA and DACH Marketing Director, based in Switzerland.
Role expectations
- Lead and develop the DACH marketing function, directly coaching a team of 6 people.
- Lead the development of local strategic marketing plan
- Analyze reports and other data sources that gauge the health and growth of the business
- Leads cross-functional teams in creating and executing tactical plans that support Align’s business strategies.
- Manage & measure budget associated with key strategies
- Development of portfolio strategies and design
- Lead on implementation of B2B Brand Messaging
- Partner with finance to define local pricing strategies
- Build strong network with prominent KOLs and industry partners
- Lead the management of key strategic agency partners
- Develop strong local and regional internal network
- Work closely with local ASMs and local multifunctional leaders on strategic elements of marketing plan
- Lead on driving local initiatives from conception through to Go-To-Market Plans
- Leads inter-departmental initiatives (both locally and/or on behalf of the EMEA team)
What we\'re looking for
- BS or BA required; MBA strongly preferred
- 10+ years of marketing experience. Industry background in the medical device field, preferably with products that are sensitive to active consumer/patient demand.
- 3+ years of team leadership & coaching
- Fluent in German and English
- Leadership: The ability and experience to lead a multi-functional team, leading their thinking and earning their support/respect through initiative, action and drive for results.
- Brand Strategy & Experience: The ability to craft a differentiated strategy that drives sustainable competitive advantage.
- Strong Insights & Business Analytical skills: The ability to identify customer needs/insights and market trends,
- Marketing Planning, Execution & Communications: Proven ability to develop and implement robust business and marketing plans to effectively achieve business goals.
- Product Management: The ability to nurture an idea from conception to launch and execute with excellence to exceed revenue and profit targets.
- Change catalyst: experience of initiating and delivering change through agility and coaching.
- Be willing to travel up to 30% of the time