(Senior) Marketing Manager

Overview

Tangany, based in Munich, is a highly innovative technology company with a market-leading B2B solution for the custody of digital assets (e.g., cryptocurrencies, tokenized assets, NFTs) on blockchain networks. Our solution is currently used by over 50 institutional clients. As a licensed financial institution, Tangany GmbH is regulated by BaFin under the European MiCA regulation.

Our clients easily and securely integrate blockchain technology into their systems via our modern APIs. This white-label solution saves significant development costs and time, enabling fast market access and straightforward usability for end-users. Regulatory requirements can, if needed, be covered for the respective assets through Tangany´s crypto custody license.

We are looking for a (Senior) Marketing Manager (f/m/d) to join our team.

Responsibilities

Digital Advertising & Campaign Execution

• Set up, manage, and continuously optimize Google Ads campaigns in line with current best practices
• Support marketing activities related to live and online events (pre-event, on-site, and post-event communication)

Content Creation & Creative Production

• Create, edit, and repurpose content for website, social media, and sales material
• Collaborate on the development of creative assets

Website & CMS Management

• Maintain and update website content via CMS
• Ensure consistent brand presentation and strong usability

SEO & Web Optimization

• Implement on-page and technical SEO improvements
• Conduct keyword research, performance tracking, and reporting

Event Marketing (Live & Online)

• Support event-related marketing activities before, during, and after events
• Coordinate with external partners and cross-teams
• Create or update event materials such as presentations, booth graphics, and event recaps

B2B Marketing

• Drive marketing activities tailored to B2B target audiences
• Translate complex software and technology products into clear, compelling messaging

AI-Driven Marketing

• Use AI tools for content creation, visuals, and automation to improve workflow efficiency
• Stay up to date with emerging AI marketing tools, trends, and best practices

Requirements

• 4+ years of experience in marketing, preferably in B2B, or equivalent senior-level experience
• Strong hands-on knowledge of Google Ads setup and optimization
• Experience working with CMS platforms
• Excellent writing and content creation skills
• Solid understanding of SEO fundamentals
• Familiarity with AI tools for content creation and workflow optimization
• Hands-on mentality with a structured and efficient working style
• Team player with long-term ambition
• Fluent in English and German (at least B2)

Nice to have

• Experience in (live) event marketing experience is a plus
• Proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, etc.)
• Ability to take ownership of projects and drive initiatives independently
• Residence in Munich or the surrounding area, or willingness to relocate

Benefits

• Flexibility & Work-Life-Balance: 30 days of vacation, half-day off Dec 24 and Dec 31, and additional unpaid leave if needed
• Two weeks of extra paid vacation for new parents
• Flexibility to work from home or in our beautiful office in the heart of Munich
• Possibility to go on workation for up to 40 days per year
• Flexible working hours, you work when you are most productive

If you are a hands-on marketer who enjoys taking ownership, working in a collaborative team, and shaping B2B marketing in a fast-growing tech company, we would love to hear from you.