Sr. Manager, Incentives Strategy

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

The Global Incentives & Engagement team is at the heart of creating customer-centric strategies that fuel business growth for eBay. We collaborate closely with cross-functional and regional teams to deliver incentive strategies and programs that result in both GMV growth for the business and engaging experiences for eBay’s customers. We are looking for a data-driven lead to further our mission. As the Senior Manager of Incentives Strategy, you will lead the planning and optimization of incentive portfolios that include coupons, deals and loyalty offerings. This role offers a unique opportunity to gain holistic understanding of our business ecosystem and gain experiences in business strategy, financial analysis and retail trade operations.

What you will accomplish:

• Identify, develop and implement comprehensive strategies for buyer incentives and customer engagement programs that align with the company's business objectives.
• Lead the annual and quarterly planning processes for incentive portfolios, partnering closely with FP&A and regional trade teams to prepare campaign-level financial forecasts.
• Working with Analytics, facilitate weekly and quarterly incentives reporting that equips both leadership and regional trade teams with actionable insights on incentive performance.
• Collaborate with regional trade and CRM teams to deeply understand the business objectives of their portfolios and find ways to integrate best practices observed on a global level.
• Learn and analyze the key performance drivers behind incentives and use that knowledge to optimize investment across incentive and paid marketing vehicles.
• Serve as a central point-of-contact for the intake and prioritization of incentive-related roadmap items within Product and Analytics.
• Lead, manage and mentor a team to ensure commitment, productivity and engagement.

What you will bring:

• Bachelor's or Master's degree in Business Administration, Marketing, or a related, analytically-focused field.
• 7+ years of experience in incentives, customer loyalty, business planning and program management, with a track record of developing and driving success at global scale.
• Strong analytical skills with the ability to leverage data-driven insights for decision-making.
• Strong understanding of business/marketplace and customer economics, pricing, and profitability.
• Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams and cultures.
• Demonstrated ability to manage sophisticated projects, set priorities, meet deadlines, and achieve business objectives.
• Experience managing external partners and vendors.
• Proven ability to lead, inspire, and develop hard-working teams in a fast-paced, dynamic environment.
• Online commerce experience in a marketplace preferred.