Head of Marketing & Brand Growth

Overview

Join to apply for the Head of Marketing & Brand Growth role at HAGIUS.

Hagius is a health club redefining wellness through neuroscience-driven movement and holistic health practices. We are seeking an experienced and results-driven Digital Marketing Manager to build and lead our entire digital marketing structure from the ground up. This role requires a strategic and creative thinker who can implement automated email marketing, establish a compelling brand storytelling across platforms, and scale our online presence while ensuring alignment with our Head of Sales’ strategies.

Responsibilities

• Marketing Strategy & Automation
  • Develop and implement an automated email marketing strategy using HubSpot & ActiveCampaign, ensuring smooth workflows and alignment with sales.
  • Optimize email sequences for lead nurturing, customer retention, and re-engagement.
  • Establish data-driven growth strategies across all digital channels.
• Social Media & Content Creation
  • Manage and grow Hagius’ digital presence across LinkedIn, Instagram, Facebook, and TikTok.
  • Create and oversee content strategy for storytelling across all platforms, ensuring consistency in branding.
  • Plan and execute Instagram & Facebook Ads for lead generation and engagement.
  • Develop Hagius Ambassadors Program to establish brand advocates and organic brand growth.
  • Create a monthly newsletter with compelling content tailored to our audience.
• Performance Marketing & Analytics
  • Develop and execute performance-driven paid advertising campaigns (Google Ads, Meta Ads, etc.).
  • Monitor and analyze key metrics (traffic, conversions, cost per lead, etc.) and provide insights to optimize performance.
  • Ensure SEO best practices for website content to drive organic traffic.
  • Implement tracking tools and data analytics to monitor effectiveness.
• Digital Advertising
  • Plan and execute paid advertising campaigns across platforms like Google Ads, Facebook, and Instagram.
  • Optimize ad performance to ensure high ROI and maximum reach.
• Website Management
  • Optimize the Hagius website for user experience, SEO, and lead generation.
  • Implement tracking tools to monitor visitor behavior and conversions.
• Email Marketing
  • Design and manage email campaigns to nurture leads and retain members.
  • Develop targeted, personalized email strategies to drive engagement.
• Analytics and Reporting
  • Track and analyze marketing performance metrics (e.g., traffic, conversions, cost per lead).
  • Provide actionable insights to improve campaigns and achieve growth targets.
• Campaign Development
  • Collaborate with the Head of Sales to ensure cohesive marketing campaigns.
  • Develop strategies that align with Hagius’ brand identity and mission.

Qualifications

• Experience in wellness, fitness, or luxury industries is a must.
• Self-driven and highly motivated marketer with proven experience in building and scaling digital marketing structures.
• Strong knowledge of email marketing automation, paid advertising, and content marketing.
• Hands-on expertise with HubSpot, ActiveCampaign, Google Analytics, Meta Ads Manager, and other relevant platforms.
• Portfolio & case studies demonstrating past success in digital marketing are required.

Skills

• Expertise in paid advertising platforms, SEO, and email marketing tools (e.g., Mailchimp, HubSpot).
• Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Strong understanding of lead generation and conversion optimization strategies.

Mindset

• Data-driven, creative, and passionate about wellness and health.

Attributes

• Detail-oriented, proactive, and skilled at managing multiple projects.

Languages

• Fluency in English (written and spoken); German is a plus.

Benefits

• Full ownership of our digital marketing strategy – shape and execute marketing efforts from the ground up.
• Access to Hagius facilities and wellness programs.
• Collaboration with a forward-thinking team passionate about innovation in wellness.
• A unique opportunity to create and scale a leading wellness brand.
• Opportunity to lead digital marketing for a cutting-edge health club.

If you’re ready to drive Hagius’ digital transformation and build a world-class marketing ecosystem, apply now and help shape the future of wellness.

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