Global Manager Marketing Transformation – Content Strategy (d/f/m)

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Join to apply for the Global Manager Marketing Transformation – Content Strategy (d/f/m) role at Henkel

• Lead development, execution and deployment of the future Henkel Consumer Brand’s Content Strategy
• Shape recommendations for future creative operating model and system to significantly increase creative effectiveness
• Shape the overall Marketing Transformation especially the Content transformation (incl. transformation plan, target picture and priorities)
• Design the content operating model
• Define future production processes and brand governance
• Responsible for orchestrating complex and technical workstreams across cross functional teams, on key topics related to Content Strategy
• Enable user audiences and business owners to run more effective and efficient operations along key marketing objectives/media processes
• Provide strategic advice on topics relating to the marketing transformation process
  
  

What You´ll Do

• Lead development, execution and deployment of the future Henkel Consumer Brand’s Content Strategy
• Shape recommendations for future creative operating model and system to significantly increase creative effectiveness
• Shape the overall Marketing Transformation especially the Content transformation (incl. transformation plan, target picture and priorities)
• Design the content operating model
• Define future production processes and brand governance
• Responsible for orchestrating complex and technical workstreams across cross functional teams, on key topics related to Content Strategy
• Enable user audiences and business owners to run more effective and efficient operations along key marketing objectives/media processes
• Provide strategic advice on topics relating to the marketing transformation process
  
  

What makes you a good fit

• Master’s degree in Marketing, Communications, or a related field
• 5+ years of experience content strategy and transformation initiatives
• Experience in content creation processes managing creative projects from ideation to execution, preferably in a global or regional context
• Strong content affinity, with a deep understanding of creative operating model and system
• Tech-savvy with a solid understanding of GenAI and content-related technologies
• Fluent English skills
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Company Pension Plan 100% financed by Henkel
• MEGA Preventive Health Insurance
• CareFlex Supplementary Care Insurance
• Mobility offer: My Henkel Bike and Jobticket
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Chemical Manufacturing and Manufacturing

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