Senior Web Analyst (m / f / d)

Job Description

Better digital.

The Digital Commerce division is committed to digitalization as a means of creating a networked BAUHAUS of the future. Our focus is always on the customer, and we aim to create the perfect digital shopping experience. An agile working environment, innovative solutions, and committed employees drive the business — and the best indication of this is the company's success: With over 270 specialist centers in 19 countries and one of the top 50 online stores in Germany, BAUHAUS is one of the most successful players in Europe. We look forward to being even better with your help!

Your role:

• Develop and implement a long-term roadmap to deeply integrate Google Analytics, Looker, and Looker Studio into our organization.
• Derive meaningful insights through targeted analyses to enable recommendations for product development, marketing, and management.
• Introduce and manage Optimizely, design and conduct A/B tests, and derive measures to improve conversion rates and user experience.
• Ensure high data quality, develop automatic reports, establish performance KPIs, and measure the impact of analytics on business decisions.
• Communicate complex issues understandably, support internal teams in using analytics tools, and promote a data-oriented culture across the company.

Your profile:

• Successfully completed studies in (business) informatics, business administration, statistics, marketing, or a comparable background.
• Several years of experience with Google Analytics (including GA4), tag management systems (e.g., Google Tag Manager), as well as Looker and Looker Studio.
• In-depth understanding of data analysis, web analytics, A/B testing, and conversion optimization, with confidence in tools like Optimizely.
• Ability to derive strategic recommendations from data and translate them into concrete measures.
• Strong communication and presentation skills to inspire cross-departmental enthusiasm for data-driven decisions.
• Very good knowledge of German and good knowledge of English.

Our offer:

• A challenging role in a family-owned business with an agile working environment, state-of-the-art technologies, and opportunities for personal and professional development.
• Permanent employment contract and attractive remuneration.
• A good work-life balance, the possibility of working remotely, and 30 days paid vacation.
• Attractive location in the heart of the Rhine-Neckar metropolitan region with free parking and a company restaurant.
• Unique pension plan with attractive employer contributions.
• Additional benefits including asset accumulation benefits and special conditions for occupational disability insurance.
• A daycare center nearby with family-friendly services.
• Shopping discounts through the BAUHAUS employee card.

Welcome to #TeamBAUHAUS.

Click here for your online application!

BAUHAUS looks forward to receiving your application.

Required Experience: Senior IC

Key Skills: Accommodation, ABAP, Corporate Risk Management, E-Learning, Airlines, Air Conditioning

Employment Type: Full Time

Experience: years

Vacancy: 1