Director Global E-Commerce Digital Consumer Experience

Overview

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION: At PUMA, we’re always striving to deliver the best possible experience to our consumers—and we’re looking for a visionary leader to take our global digital journey to the next level. As Director Global E-Commerce Digital Consumer Experience, you’ll play a key role in shaping how millions of consumers interact with our brand online.

Responsibilities

• Lead the development and execution of a global digital consumer experience strategy that reflects PUMA’s brand values and business goals
• Own the roadmap for consumer-facing digital products, ensuring they’re intuitive, impactful, and tailored to market needs
• Collaborate with regional teams to understand local consumer behaviors and translate insights into globally scalable solutions
• Be the voice of the consumer in our E-Commerce product backlog—prioritizing features and improvements that truly enhance the user experience
• Drive innovation across the entire digital journey—from product discovery and search to checkout and repeat purchases
• Oversee UX/UI design efforts, ensuring consistency and excellence across all digital touchpoints through a robust design system
• Use data, testing, and consumer feedback to continuously optimize conversion rates and elevate the shopping experience
• Partner with cross-functional teams including Marketing, Engineering, and Business Units to bring seamless, brand-aligned experiences to life
• Lead and inspire a talented team, fostering a culture of collaboration, creativity, and continuous growth.

Qualifications

• Extensive experience in global consumer experience strategy and digital product management within E-Commerce (10+ years of proven experience)
• You bring a unique blend of strategic vision, consumer empathy, and digital expertise
• Deep understanding of UX/UI principles and design systems, with a track record of delivering intuitive and engaging digital experiences
• Strong analytical skills to interpret consumer behavior and translate insights into impactful product enhancements
• Expertise in search and merchandising optimization, including algorithmic improvements and analytics
• A data-driven mindset with hands-on experience in A/B testing and conversion rate optimization
• Proven leadership skills, with the ability to inspire, mentor, and grow a diverse team
• Excellent cross-functional collaboration abilities, working effectively with Marketing, Engineering, and Business Units
• A passion for the PUMA brand and a commitment to delivering best-in-class consumer experiences.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.