Head of Marketing (m/f/d) - Berlin Marketing · Berlin ·

The simple way to live safely.

We are Patronus.

We are more than just a provider of smart emergency watches. We are true visionaries.

As a modern healthcare start-up from Berlin with strong investors behind us, we are determined to improve the everyday lives of elderly people around the world, to make it safer and more independent.

That's what we achieve with our revolutionary Patronus watch.

Although not recognizable as an emergency device at first glance, it enables users to call for help easily and immediately, anytime and anywhere. This way, we provide an extra dose of safety and we can save lives in the truest sense of the word. However, the Patronus watch itself is only the door opener to develop numerous other groundbreaking products to improve the lives of older people, their relatives and their caregivers. Our vision is to use the enormous possibilities of modern technology to provide the best possible healthcare for our customers. In this way, we contribute to making the healthcare system more effective - and ensure a life worth living.

Your Impact

In order to succeed with this mission, we are looking for a Head of Marketing to establish a strong brand and support growth acceleration. You will report directly to our founder and be responsible for building and leading a high-performing team with scalable processes in order to have significant business impact. Together with your team you will ensure an outstanding brand strategy and best-practice marketing techniques. As the leader of the team, you will also be supporting your team members with their development. This is a unique opportunity to lead a growing team in a new market and create a remarkable, top-notch brand at Patronus!

Your Mission

• Build and lead a high-performing marketing team, enabling personal and professional growth through strong mentorship and coaching
• Set and own the strategic direction for all marketing efforts – including brand, performance, content, and growth marketing
• Act as Patronus’ in-house performance marketing expert, driving innovation, launching new channels, and educating internal stakeholders
• Establish KPI-driven reporting structures and ensure full-funnel transparency – from lead generation to retention and LTV
• Define and implement scalable, data-informed marketing processes aligned with our business strategy and customer journey
• Own and evolve the SEO and content marketing strategy to strengthen inbound acquisition and organic visibility
• Drive hands-on execution of impactful campaigns across paid and organic channels, while fostering cross-functional collaboration with Product, BI, Sales, and Operations
• Champion a deep understanding of customer needs and market trends, integrating them into actionable, high-impact growth strategies

Your Talent

• 5–10 years of experience in B2C marketing, with a proven leadership track record in startup or scaleup environments
• Deep understanding of performance marketing, customer acquisition, and brand-building best practices
• Solid experience in SEO and content marketing, with a track record of improving organic traffic and inbound growth
• Background in lead generation or e-commerce, with a strong understanding of funnel optimization and conversion dynamics
• Strong analytical mindset and experience working with tools like Google Analytics, GTM, Salesforce, Webflow, and Figma
• Hands-on mentality with a pragmatic, solution-oriented approach to scaling teams and processes
• Collaborative leadership style – able to guide, empower, and inspire diverse teams
• Excellent communication skills and a visionary outlook on how to build a standout consumer brand
• Fluent in German (C1) and English (C1)

Our Offer

Your impact: You actively contribute to the development of a valuable product with real societal impact. Enjoy entrepreneurial freedom and the opportunity to scale—make your mark and take ownership of your business.

Learning & Development: Through our Udemy learning platform, Career Framework, and regular feedback sessions and workshops, we support your personal and professional growth. You get to choose your hardware (Macbook or Lenovo), allowing you to tailor your workspace to your needs.

Mobility & Flexibility: Whether you work in our modern office with everything you need or choose to work from home up to two days a week, the choice is yours. You'll also benefit from a Job Ticket for your commute.

Wellbeing: With the Urban Sports Club membership and the Family & Friends Coupon for the Patronus watch, you ensure your fitness and the safety of your loved ones. In the first year, you receive 26 days of vacation, which increase by 2 days each year, up to a maximum of 30 days per year. Additionally, we provide you with plenty of snacks, drinks, and a breakfast corner in the office.

Company Culture: Our company culture is characterized by appreciation, team spirit, and open feedback. To promote this, we regularly organize company events, enjoy team activities, and offer you a Volunteering Day each year where you can give back to the community.

Are you curious?

Become a part of our team and make a difference! We are looking forward to getting to know you!

We value diversity. In our teams, we welcome people of various perspectives and skill levels, as well as diverse backgrounds, gender identities, sexual orientations, personal expressions, ethnicities, religious beliefs, and with or without disabilities. Every decision in our talent process is based on qualifications, performance and individual company needs.