Marketing Manager Online, Etail and B2B Channel partners (f/m/d)

* Germany - North Rhine-Westphalia - Essen

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

Responsibilities:

• Engage with nominated online retailers and B2B channel partners to build quarterly co-marketing and communication plans, aligned with business objectives and KPIs.
• Measure and report performance of online retailers and B2B channel partners marketing tactics, assess against goals (ROI and KPIs) - recommending actions to strengthen the objective and effectiveness of digital sales campaigns.
• Amplify Lenovo-owned brand and end-user campaigns through the online retailers and B2B channel partners.
• Manage and own retailer co-marketing/MDF budgets and spend.
• Work closely with retailer Account Manager to ensure delivery against sales & strategic account targets, and input into the strategic account plan.
• Manage the co-marketing execution, tracking, communication, management reporting, and delivery against KPIs.
• Manage any relevant alliance-partner funding invested, and the approval, claim and PoE process.
• Budget responsibility including monitoring and control.

Objectives:

• Share growth – drive online share at key retailers.
• Profit – improve overall profitability of consumer and commercial businesses.
• Customer Satisfaction - deliver class leading customer experience.

Who are you?

Here are some of the things that we think will be valuable in this role, but we’re also open minded, so if you recognize yourself in any of these traits, then we’d love you to send us an application.

Ideally 2-5 years practical marketing or product marketing / management experience in the technology and digital sector.

Essential attributes:

• Degree level or equivalent education in a marketing, or business discipline.
• Trade marketing or Consumer and retail/etail marketing experience.
• PC or Technology background.
• Financial acumen and demonstrable budget management skills.
• Strong commercial understanding, pricing strategies, profitability, and promotional mechanisms.
• Comfortable in front of alliance partners, customers, business partners, agencies and management.
• Self-motivated and a pro-active mentality.
• Energetic, implementation-driven and “can do” attitude.
• Excellent presentation and communication skills: able to present ideas/strategies/products in a clear, concise, and convincing manner.
• Strong team working skills, but equally comfortable working individually.
• Strong negotiation skills, able to handle tough/robust discussions.
• Can work well under pressure and looks to problem solve.

What we offer:

• A culture that is reflected in the statement: We do what we say and own what we do.
• Company Pension plan.
• Employee purchasing program.
• Employee assistance program Lenovo Lifeworks.

When applying for this position, please send your CV (including covering letter and references) via our Online-Tool.

At Lenovo we are proud to be an equal opportunity company. This vacancy certainly applies for people with disabilities, too.

Do you want to know what our culture is like? CHECK OUT this video:

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

AI PROCESSING NOTICE

We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.

If you require an accommodation to complete this application, please contactability@lenovo.com