Senior Marketing Manager

Location: Hamburg or Berlin

Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

We are looking for a Senior Marketing Manager to support and execute marketing initiatives for the German market. This role is ideal for someone with strong hands‑on experience who is ready to take significant ownership, work independently on campaigns, and contribute to shaping local marketing initiatives within an established strategy. You will support and report directly to the Head of Marketing Germany, while working closely with central teams and external agencies to deliver impactful campaigns across multiple channels. Please make sure to submit your CV in English.

Key responsibilities

• Support the development and execution of the local marketing plan for Germany, aligned with central strategy and growth objectives
• Plan and execute integrated marketing campaigns for both passengers and drivers
• Manage day‑to‑day campaign execution, including content coordination, digital ads and timelines
• Support the execution of ATL and BTL campaigns, from briefing to go‑live
• Brief, coordinate and collaborate with creative and media agencies
• Ensure campaigns are delivered on time, on budget and in line with brand guidelines
• Monitor campaign performance and contribute to post‑campaign analysis and learnings
• Work cross‑functionally with local and central stakeholders

Qualifications

• 3–5 years of experience in marketing, preferably in a fast‑paced or international environment
• Experience working on multi‑channel campaigns (digital, offline or integrated)
• Hands‑on experience collaborating with creative and/or media agencies
• Strong organisational and communication skills
• Ability to manage multiple projects in parallel and work independently
• Fluent German skills (C1 level or higher) and full professional fluency in English

Benefits & Perks

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

Diversity, Equity & Inclusion

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.

About Freenow

We are Freenow, the European taxi app with the broadest multi‑mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e‑scooters, e‑bikes, e‑mopeds and public transport. Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive. Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe.