(Senior) Brand Manager (w/m/d)

Senior Brand Manager (w/m/d)

Dr. Beckmann Group

Your Mission

As a (Senior) Brand Manager (m/f/d), you will help shape the future of our brand and product portfolio. You see brand management as a strategic growth driver and take responsibility for developing a clear and ambitious vision for our products and our brand.

Your Responsibilities

• Strategic development of the global product portfolio and delivery of the global pipeline for the managed category
• Contribute to the global growth and innovation strategy
• Develop and implement international innovation and renovation projects – from the first idea to global rollout
• Create launch packages, go‑to‑market concepts, and phase‑out plans
• Conduct market, trend, competitive, consumer, and shopper analyses, incl. deriving actionable insights
• Lead international, cross‑functional project teams and work closely with core markets and area managers
• Identify and leverage cross‑country synergies as well as continuously track and report performance
• Take responsibility for the product P&L, including potential analyses and business cases

Your Profile

• Degree in Business Administration/Marketing or a comparable qualification
• At least 4 years of experience as a (Senior) Brand Manager in an international FMCG environment, ideally with strong global brands
• Solid expertise in brand, category, and project management – both strategic and operational
• Experience in global project management and international collaboration
• Strong communication skills, diplomatic finesse, and a collaborative mindset
• High execution power, hands‑on mentality, enthusiasm for innovation, and strategic foresight
• Excellent command of German and English; additional languages are a plus

Seniority level

Associate

Employment type

Full‑time

Job function

Strategy/Planning and Finance

Industries

Consumer Goods

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