Market Lead US (m/f/d)

We're looking for a Market Lead to own our US expansion across all three brands. This isn't a traditional market manager role — you'll have full commercial ownership and real accountability for revenue growth.

About Lyto

Lyto Brands Group from Düsseldorf is one of Germany's fastest-growing e-commerce startups. We focus on personalized products. With a team of over 30, we grow 100%+ year-over-year. We're a team of Shopify nerds, marketing experts, and content specialists driven by our Growth Mindset.

Your Responsibilities

• Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
• Drive revenue growth and optimize conversion across the entire funnel
• Expand and shape the product assortment based on US market insights
• Understand which occasions, gifting moments, and cultural specifics really matter in the US
• Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams
• Act as the central point of accountability for market decisions — steering the right people in the right direction
• Identify growth opportunities
• Support building up a supplier and partner network in the US

Your Background

• You have successfully led commercial growth in e-commerce
• You understand what drives conversion and revenue in online retail
• You think strategically but execute hands‑on
• You're comfortable working cross-functionally and influencing without authority
• You're a US native or have deep expertise in US consumer culture and market dynamics
• You're based in the EU, ideally Germany
• German is not required
• You understand US gifting occasions, holidays, and consumer behavior
• Full commercial ownership of an entire market with direct impact on company growth
• Work directly with founders and leadership team
• Remote work possible (based in the US or flexible location)
• Regular on‑site visits to our loft office in Düsseldorf (monthly in first 3 months)
• Travel and accommodation covered
• Health benefits, meal allowance, top hardware (MacBook, widescreen)
• Team with strong Growth Mindset, honest communication, and "No Bullshit" culture
• Dedicated onboarding buddy and full tool access from day one

Join us and help us scale personalized products that truly inspire people.

Our process is transparent and fast: 2‑minute application (no cover letter needed) → first call with leadership → additional interviews (virtual) → on‑site trial day in Düsseldorf.

Seniority level

Mid-Senior level

Employment type

Full‑time

Industries

Technology, Information and Internet

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