Marketing Automation Manager

At Nextcloud we help our users achieve a safe home for all their data. Secure, under your control and developed in an open, transparent and trustworthy way. Our Team of >140 is distributed in 24 countries worldwide. We work remotely and our work culture is shaped by mutual trust, enthusiasm and a strong belief in the principles of open source.

We’re seeking an ambitious and strategic Marketing Automation Manager with a hands-on mindset who will elevate our automated marketing campaigns to new heights. Working closely with cross-functional teams, you will play a crucial role in boosting our market growth and customer engagement through data-driven, impactful marketing campaigns.

Tasks

• Manage and optimize marketing automation platforms to ensure efficient workflows
• Implement email marketing best practices and design email templates/landing pages using basic HTML/CSS, with Canva knowledge preferred
• Develop lead scoring & nurturing strategies, and run A/B tests to improve campaign outcomes
• Perform data analysis and implement customer segmentation and personalization to derive actionable insights
• Develop ROI and attribution models, analyse funnel performance and conversion rates to drive targeted marketing strategies
• Map customer journeys and align content strategy with automation efforts to enhance customer engagement
• Execute inbound and outbound marketing initiatives and manage our multi-channel campaigns
• Collaborate cross-functionally with sales, engineering and other teams to align marketing initiatives with business goals.

Requirements

• 3+ years of experience in automation marketing, ideally within global Software, SaaS or B2B environments
• Extensive experience with automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce, Microsoft Dynamics, Odoo) to optimize marketing and sales processes
• Proven experience in designing and executing automated marketing campaigns across multiple channels with measurable results
• Degree in Marketing, Business Administration, Data Analytics or Information Technology
• A growth and hands-on mindset to develop campaigns that drive significant impact and expand our market share
• Strong analytical abilities and technical expertise. Experience with Python, Matomo, APIs and webhooks would be a plus
• Experience in cross-functional collaboration and strong project management skills
• Strong attention to detail and ability to prioritize in a fast-paced environment
• Fluency in English as well as German or French essential, other languages are beneficial.

Benefits

• A distributed, open team with a passion for working on and within the open source community
• A fun and diverse team
• A product which pushes the boundaries of technology with a global user and contributor community
• A competitive salary
• Remote work and flexibility for a healthy work-life balance
• Time for personal growth and education

We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from under-represented groups.