Chief Marketing Officer (m/f/d) - E-Commerce / ab-in-den-urlaub

Join to apply for the Chief Marketing Officer (m/f/d) - E-Commerce / ab-in-den-urlaub role at Invia Travel Germany GmbH

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Join to apply for the Chief Marketing Officer (m/f/d) - E-Commerce / ab-in-den-urlaub role at Invia Travel Germany GmbH

Introduction

Invia Travel Germany GmbH, with the online travel agency ab in den urlaub, is part of the Invia Group, a pan-European market leader in online travel, uniting Europe's leading online travel portals. We serve a wide range of target groups, from package tourists to individual holidaymakers, for both business trips and family holidays.

Opportunity

An exceptional opportunity awaits a visionary and results-driven Chief Marketing Officer (CMO) (m/f/d) to lead marketing efforts in a dynamic, customer-centric, and fast-paced e-commerce environment. The CMO will be pivotal in positioning our brand for long-term success, expanding our market presence across the DACH region, and driving innovation from strategy to execution.

This role requires an experienced, ambitious, and strategic leader with a proven track record in designing and executing impactful marketing strategies at scale. The ideal candidate has deep digital marketing expertise, a sharp analytical mindset, and a strong grasp of customer acquisition, performance marketing, brand storytelling, and customer communication across modern e-commerce platforms. A hands-on approach and the ability to inspire high-performing, cross-functional teams are essential. The CMO will be a growth catalyst, bringing structure, creativity, and operational excellence to a multi-brand, multi-market setup, focusing on performance, innovation, and customer retention.

Your tasks

1. Strategic Budget Ownership: Define, manage, and control the full marketing budget in alignment with the CEO and CFO. Allocate resources effectively across channels, brands, and markets to maximize impact and ensure transparency, accountability, and cost-effectiveness.
2. Marketing Execution & Performance Management: Translate business strategy into actionable marketing plans, oversee campaign orchestration, media planning, product marketing, and audience targeting, with clear KPIs and impact tracking.
3. Brand Leadership & Market Positioning: Build and scale a high-performing marketing organization, foster a culture of creativity, accountability, and collaboration, and oversee recruitment and personal development.
4. Organizational Development & Team Leadership: Similar to above, emphasizing leadership and team building.
5. Marketing Effectiveness & ROI Optimization: Measure and improve marketing performance through data-driven decisions, leveraging analytics, attribution, and automation tools to optimize ROI across all media channels.

Your profile

We seek an experienced, ambitious, and strategic leader with a proven record in driving marketing and brand growth in e-commerce. The ideal candidate will be a seasoned CMO with strong digital marketing expertise, deep understanding of customer acquisition, and a hands-on leadership style. Fluency in German and English is required, with experience across the DACH region being essential.

• Extensive senior marketing leadership experience, preferably as a CMO in high-growth e-commerce.
• Success in building and scaling consumer brands digitally.
• Deep knowledge of traffic acquisition strategies, channel performance metrics, and modern e-commerce channels (SEO, SEM, Social, Display, CRM, Affiliate, Influencer).
• Travel industry experience is a plus but not mandatory.
• Bold thinker with a practical, execution-oriented mindset.
• Fluent in German and English; regional experience in DACH is crucial.

What We Offer

• Security: Permanent employment, full-time or part-time.
• Generous vacation allowances and additional leave for long-term employees.
• Recognition through our loyalty program.
• Flexible working hours and remote work options, including international remote work.
• Centrally located offices with excellent public transport links.
• Team-building events and a supportive community.
• Monthly lunch subsidy, public transport subsidy, fitness subsidy, and sustainable commuting options.

Your trip to us

Apply via our career page with your CV, availability, and salary expectations. We welcome applications from people with disabilities and those with equivalent status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Analyst

Industries

• Travel Arrangements