Senior Marketing Manager
Hamburg or Berlin – Freenow by Lyft empowers smarter mobility decisions, helping people move freely and cities thrive.
Freenow by Lyft is a leading European taxi app, now part of Lyft and operating in 9 markets with over 180 cities.
We are looking for a Senior Marketing Manager to support and execute marketing initiatives for the German market. You will take significant ownership, work independently on campaigns, and shape local marketing initiatives within an established strategy.
In this role you will support and report directly to the Head of Marketing Germany, while working closely with central teams and external agencies to deliver impactful campaigns across multiple channels.
Please make sure to submit your CV in English.
Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?
Daily adventures will include:
- Support the development and execution of the German local marketing plan, aligned with central strategy and growth objectives
- Plan and execute integrated marketing campaigns for both passengers and drivers
- Manage day‑to‑day campaign execution, including content coordination, digital ads and timelines
- Support the execution of ATL and BTL campaigns, from briefing to go‑live
- Brief, coordinate and collaborate with creative and media agencies
- Ensure campaigns are delivered on time, on budget and in line with brand guidelines
- Monitor campaign performance and contribute to post‑campaign analysis and learnings
- Work cross‑functionally with local and central stakeholders
To be successful in this role:
- 3‑5 years of experience in marketing, preferably in a fast‑paced or international environment
- Experience working on multi‑channel campaigns (digital, offline or integrated)
- Hands‑on experience collaborating with creative and/or media agencies
- Strong organisational and communication skills
- Ability to manage multiple projects in parallel and work independently
- Fluent German skills (C1 level or higher) and full professional fluency in English
Benefits & perks in a nutshell:
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short‑term EU work policy
- Mobility credit
- Health insurance
- Employee assistance program
Plus more local benefits depending on your work location!
Diversity, equity & inclusion:
Freenow is an equal‑opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.
About Freenow:
Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e‑scooters, e‑bikes, e‑mopeds and public transport. Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive. Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe.