Senior Web Analyst (m/f/d)

Job Title: Senior Web Analyst (m/f/d)

The Digital Commerce division is committed to digitalization as a means of creating a networked BAUHAUS of the future. Our focus is always on the customer, and we aim to create the perfect digital shopping experience. An agile working environment, innovative solutions, and committed employees drive the business — and the company's success is the best proof: With over 270 specialist centers in 19 countries and ranking among the top 50 online stores in Germany, BAUHAUS is one of Europe's most successful players. We look forward to achieving even more with your help!

Responsibilities:

1. Develop and implement a long-term roadmap to deeply integrate Google Analytics, Looker, and Looker Studio into our organization.
2. Derive meaningful insights through targeted analyses to inform product development, marketing, and management decisions.
3. Manage the introduction and use of Optimizely, design and oversee A/B tests, and implement measures based on results to improve conversion rates and user experience.
4. Ensure high data quality, develop automated reports, establish performance KPIs, and measure the impact of analytics on business decisions.
5. Communicate complex issues clearly, support internal teams in utilizing analytics tools, and promote a data-driven culture across the company.

Qualifications:

• Completed studies in (business) informatics, business administration, statistics, marketing, or a comparable field.
• Several years of experience with Google Analytics (including GA4), tag management systems (e.g., Google Tag Manager), Looker, and Looker Studio.
• Deep understanding of data analysis, web analytics, A/B testing, and conversion optimization, with confidence in using tools such as Optimizely.
• Ability to derive strategic recommendations from data and translate them into concrete actions.
• Strong communication and presentation skills to inspire cross-departmental enthusiasm for data-driven decisions.
• Proficiency in German and good knowledge of English.

What We Offer:

• A challenging role in a family-owned business with an agile working environment, state-of-the-art technologies, and opportunities for personal and professional development.
• Permanent employment contract and attractive remuneration.
• Good work-life balance, the possibility of remote work, and 30 days of paid vacation.
• Prime location in the Rhine-Neckar metropolitan region with free parking and a company restaurant.
• Unique pension plan with attractive employer contributions.
• Additional benefits including asset accumulation, occupational disability insurance conditions, and more.
• Family-friendly services such as an on-site daycare center.
• Shopping discounts through the BAUHAUS employee card.

Join #TeamBAUHAUS and help us create a better digital future. Click here for your online application!

We look forward to receiving your application.