(Senior) Brand Manager Rx (m/w/d)

Senior Brand Manager Rx (m/w/d) – Viatris

Viatris, formerly Mylan Germany GmbH, is a global pharmaceuticals company focused on improving health worldwide.

We act courageously to provide high quality medicines, advance sustainable operations, innovate solutions, and collaborate with partners to enrich lives.

Responsibilities

• Coordinate and steer the cross‑functional brand team including Market Access, Supply Chain, Medical, Sales, Business Intelligence and other relevant departments.
• Develop and execute marketing strategies and campaigns to maximize the commercial potential of our pancreatic enzyme products or other products in the Gastroenterology area.
• Develop, monitor and implement clear tactical plans to achieve set goals aligned with strategic priorities, with KPI orientation.
• Optimize the marketing mix to increase profitability and ROI.
• Analyze and interpret market trends and health policy developments to identify market opportunities and take timely actions.
• Create business cases, take full forecast responsibility and manage the product lifecycle.
• Set strategic directions, produce marketing and advertising materials, and conduct product training for sales teams.
• Manage assigned marketing budgets and project timelines.
• Build close working relationships with key stakeholders at national and regional level.
• Ensure all marketing activities comply with regulatory and legal requirements.
• Report regularly to local and international brand management.

Qualifications

• Master’s degree in Economics, Natural Sciences or a comparable field.
• Qualifications according to the German 75 AMG (Arzneimittelgesetz) are desirable.
• Minimum 5 years experience in product management of prescription products; experience in pancreatic enzymes, cystic fibrosis and/or gastroenterology is an advantage.
• Passionate about working in a dynamic environment and capable of driving change.
• Experience leading larger interdisciplinary project teams.
• Knowledge in digital/omnichannel marketing.
• Strong communication and presentation skills.
• Willingness to travel regularly to collaborate with sales teams and key customers.
• Fluent in German and English, written and spoken.

Benefits

• Opportunity to shape and influence the workplace culture based on respect and appreciation.
• Certified Great Place to Work employer.
• Freedom to contribute ideas and actively drive their implementation.
• Financial additional benefits with competitive salary and a generous pension scheme, plus other individual benefits.

Viatris is an Equal Opportunity Employer.

Location: Frankfurt am Main, Germany